In addition to an online storefront, Shopify shops come with a built-in blogging engine, allowing a shop to have one or more blogs.
Shop owners are encouraged to use blogs to:
- Make announcements
- Talk about their products in more detail
- Show off their expertise
- Connect with their customers and
- Boost their shop's search engine rankings
Shopify blogs are like most other blogs: a content management system for articles posted in reverse chronological order. Articles can be posted under one or more user-defined categories and tagged with one or more user-defined tags, with an option to allow readers to post comments to articles. An Atom feed is automatically generated for each blog, allowing for syndication. The search functionality built into every shop also searches the text in blog ar