Create marketing events and engagements

This guide covers creating marketing events and understanding how they interact with your app's marketing efforts. For example, marketing events can be created for email campaigns, affiliate links, advertisements, and other common marketing tactics. The guide also covers creating engagements, which represent customer interactions with your marketing events. Comments, shares, and ad spend are all examples of engagements for an ad campaign.

For a complete list of marketing events properties, refer to the MarketingEvent resource.