App categories

When merchants visit the Shopify App Store, they can search for apps by using categories and subcategories. These categories are designed to help merchants find apps that meet their specific needs. The Shopify App QA team sorts your app into categories and subcategories based on the primary function of your app. You can see how your app is classified after it has gone live.

We regularly review app classification as a part of our taxonomy governance. Ongoing governance can also result in changes to the taxonomy. Both of these activities could result in changes to the categories and subcategories where an app appears.

If you think that there's a more appropriate category for your app, then you can submit a request to adjust the classification by using this form. However, final decisions about classification are the responsibility of Shopify. After we review an app once, priority is given to other pending requests.

List of app categories and subcategories

Apps are assigned to one of the following categories:

Categories Subcategories
Sourcing and selling products - Apps that help merchants find new products for their store. Dropshipping - Apps that manage third-party fulfillment of orders, including print on demand.
Product sourcing - Apps that connect with vendors, from whom items can be purchased to be used in the inventory on a store.
Selling methods - Apps that allow merchants to sell to customers through locations or surfaces beyond a merchant's own online store.
Store design - Apps with the primary purpose of adjusting the visual design and site performance of a merchant's online store. Store pages - Apps that enable custom page creation that are displayed within a theme.
Navigation and search - Apps that adjust the functionality offered through Shopify to help customers find and locate information that is valuable to them.
Images and media - Apps that group and manage sets of customer-facing digital assets.
Notifications - Apps that create alerts on a storefront that display or collect information.
Internationalization - Apps that make a store adaptable to international customers, who might prefer to use a different language or pay in a different currency.
Page enhancements - Apps that specially style a storefront to display store-specific information or decoration.
Merchandising - Apps that present and position products to make them more enticing to customers. Product display - Apps that manage the presentation of products on a storefront.
Product variations - Apps that display all options or variations associated with a product.
Pricing - Apps that allow merchants to sell using specific pricing strategies.
Order options - Apps that manage when and how customers can place orders.
Gifts - Apps that support customers purchasing products for others.
Additional purchases - Apps that enable the sale of non-physical products, often as add-ons to existing purchases.
Marketing - Apps that raise awareness about a store and what it sells. Search engine optimization - Apps that improve the likelihood of customers finding a store through organic search.
Content marketing - Apps that help with the creation of content meant to attract and retain customer interest.
Advertising - Apps that promote a store's products or services outside of the online store.
Email marketing - Apps that manage targeted communications to customers through email.
Direct marketing - Apps that allow merchants to send information and communicate 1:1 with customers.
Marketing and conversion analytics - Apps that measure the effect of marketing activities on business performance, and otherwise assess how products are moving through the store.
Conversion - Apps that motivate customers to make a purchase. Store alerts - Apps that motivate customers by emphasizing the importance of taking swift action towards a purchase decision.
Customer feedback - Apps that display reviews, ratings, or testimonials related to a store.
Cart modification - Apps that alter the purchase flow for customers, including how items are placed in the cart.
Upselling and cross-selling - Apps that encourage customers to buy additional products before checking out.
Promotions - Apps that offer and promote sales and discounts on products.
Recovering orders - Apps that entice customers to return to a partially-completed purchase.
Fulfillment - Apps that help merchants process orders so they can be distributed to customers. Managing orders - Merchant facing apps that allow merchants to manage and monitor the orders they're receiving.
Fulfilling orders - Apps that help merchants receive and process orders.
Managing inventory - Merchant-facing apps that allow merchants to manage and monitor the stock available to fulfill orders.
Fulfillment records - Apps that help merchants manage the purchase records associated with customers placing and merchants fulfilling orders.
Inventory planning - Apps that ensure that merchants have the right stock, at the right amount, and at the right cost as they process orders.
Shipping and delivery - Apps that allow merchants to distribute fulfilled orders to customers. Shipping solutions - Apps that prepare orders to be distributed to customers by a third party.
Delivery and pickups - Apps that offer options on how to get products from a merchant to local customers.
Customer service - Apps that ensure a postive customer experience while using a merchant's products or services, especially when answering questions or solving problems. Customer accounts - Apps that affect the customer login experience through the storefront.
Managing customers - Apps that provide a way for merchants to monitor and manage their customer interactions and relationships beyond individual purchase history.
Post-purchase services - Apps that offer services to individual customers after they've completed checkout.
Support - Apps that help answer customer questions or otherwise resolve issues.
Store management - Apps that support ongoing administrative tasks associated with running a business. Store development - Apps that assist with the technical work associated with building and maintaing a store.
Operations - Apps that manage and automate administrative tasks associated with running a business.
Policy and security measures - Apps that ensure a store is legally compliant, and that its intellectual property and customer information is protected.
Finances - Apps that keep and manage financial accounts, including information relevant for filing taxes.
Business insights - Apps that monitor and report on business processes and activity, including recommended actions for the business.