Tracking your listing traffic
You can get more information about how merchants are finding your app listing in the Shopify App Store by tracking your listing traffic with Google Analytics or Facebook Pixel. Knowing how merchants find your app listing can help you optimize your listing for your merchants, as well as for the Shopify App Store search engine.
Set up Google Analytics for your app listing
Anchor link to section titled "Set up Google Analytics for your app listing"- Log in to your Partner Dashboard.
- Click Apps.
- Click the name of your app.
- Click Distribution.
- Click Create listing or Manage listing, and then click the listing that you want to edit.
In the E. Tracking section, next to 1. Google analytics code (optional), enter your Google Analytics tracking ID.
Click Save.
Set up Facebook Pixel for your app listing
Anchor link to section titled "Set up Facebook Pixel for your app listing"- Log in to your Partner Dashboard.
- Click Apps.
- Click the name of your app.
- Click Distribution.
- Click Create listing or Manage listing, and then click the listing that you want to edit.
- In the E. Tracking section, next to 3. Facebook Pixel (optional), enter your Facebook Pixel tracking ID.
- Click Save.
URL parameters
Anchor link to section titled "URL parameters"After you've set up Google Analytics or Facebook Pixel for your app listing, Shopify passes additional URL parameters when a merchant visits your app listing from the Shopify App Store. You can see the following parameters in your Google Analytics or Facebook Pixel dashboard:
There are five parameters that can appear in the URL:
Parameter | Description | Possible values |
---|---|---|
locale | The language that the merchant has selected in the Shopify App Store. |
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surface_type | The type of page the merchant came from to get to your app listing. |
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surface_detail | Details about the page that the merchant came from. |
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surface_inter_position | The section on the page where the merchant found your app. |
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surface_intra_position | The position within the section where the merchant found your app. |
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