Visibility in the Shopify App Store

All public apps must have an app listing page on the Shopify App Store, but you can choose whether the page is listed or unlisted.

Listing your app on the Shopify App Store is the easiest way to promote your app to Shopify merchants, but you can choose to make your app unlisted. You can change your app’s visibility at any time.

Comparing listed and unlisted apps

Merchants can install both listed and unlisted apps from an app listing page that uses a Shopify App Store URL. However, only a listed app is fully visible, because it's indexed and it appears in following places:

  • relevant category pages
  • Shopify App Store search results
  • third-party search engine results

Change your app’s visibility

  1. Log in to your Partner Dashboard.
  2. Click Apps.
  3. Click the name of the app whose listing status you want to change.
  4. Click App listings.
  5. Click App visibility.
  6. In the Manage app visibility dialog, select either Listed or Unlisted.
  7. Click Save.