Create and sell beautiful themes
Design and build storefront themes for every kind of business, and sell them on the Shopify Theme Store to reach millions of merchants around the world.Explore docs
Open source templating language
Quickstart reference theme
Get started quickly by cloning Dawn, our reference theme, which provides best practices for performance, flexibility, and ease of use.
Engineered for scale
Build themes that run on top of Shopify’s battle-tested, global infrastructure with 275+ points of presence around the world.
Powered by Shopify
Storefront themes are hosted on Shopify, fully managed, and designed to scale automatically, so you can focus on development.
Massive built-in audience
Shopify powers commerce for millions of merchants around the world, giving you direct access to a built-in audience for the themes you create.
Designed for developers
Accelerate theme development with a suite of tools including the Shopify CLI, reference theme, and Liquid templating language.