Open source templating language
Quickstart reference theme
Get started quickly by cloning Dawn, our reference theme, which provides best practices for performance, flexibility, and ease of use.
Powered by Shopify
Storefront themes are hosted on Shopify, fully managed, and designed to scale automatically, so you can focus on development.
Massive built-in audience
Shopify powers commerce for millions of merchants around the world, giving you direct access to a built-in audience for the themes you create.
Designed for developers
Accelerate theme development with a suite of tools including the Shopify CLI, reference theme, and Liquid templating language.