---
title: Ads are now available on mobile, plus more surfaces to target merchants - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
source_url:
  html: https://shopify.dev/changelog/ads-are-now-available-on-mobile-plus-more-surfaces-to-target-merchants
  md: https://shopify.dev/changelog/ads-are-now-available-on-mobile-plus-more-surfaces-to-target-merchants.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

March 19, 2025

Tags:

* Shopify App Store

# Ads are now available on mobile, plus more surfaces to target merchants

Shopify has introduced new advertising options in the App Store, enabling developers to run ads on mobile devices and target merchants based on location or plan type on the homepage and category pages.

Here are the latest updates to enhance your ad management and execution:

* **Mobile ads**: You can now run mobile ads on the Shopify App Store
* **Ad Auction Types**: You can now set different bid prices for mobile and desktop ads, with options for geotargeting and merchant plan-based targeting.
* **Ad Reports**: These now include mobile-specific metrics and insights, offering a comprehensive view of your app's performance across various device channels.
* **Geotargeting and Merchant Plan-Based Targeting**: These features are now extended beyond search results and are available on homepage and category page ads. Note that merchant plan-based targeting is exclusive to apps with [Built for Shopify](https://shopify.dev/docs/apps/launch/built-for-shopify) status.

You can access these ad features through the Ads Manager in your Partner Dashboard.

For more information, [learn more here](https://shopify.dev/docs/apps/launch/marketing/advertising/create-ads).