---
title: App store ads - Bid suggestions update - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: 'https://shopify.dev/changelog/app-store-ads-bid-suggestions-update'
  md: 'https://shopify.dev/changelog/app-store-ads-bid-suggestions-update.md'
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  primaryTag:
    displayName: Shopify App Store
    handle: shopify_app_store
  secondaryTag:
    displayName: Update
    handle: update
  indicatesActionRequired: false
  createdAt: '2020-09-29T10:29:18-04:00'
  postedAt: '2020-10-01T00:00:00-04:00'
  updatedAt: '2024-02-02T10:04:58-05:00'
  effectiveAt: '2020-10-01T00:00:00-04:00'
---

October 1, 2020

Tags:

* Shopify App Store

# App store ads - Bid suggestions update

We've updated bid suggestions to give advertisers a more accurate view into what bid is required for their app to be competitive for any given keyword. Bid suggestions take into account your current relevance score when surfacing a suggested bid range.

* For exact match keywords, the likelihood that your ad will show up on the first page of search results increases.
* For broad match keywords, the competitiveness against other advertisers who bid on that keyword is measured.

To learn more about creating ads in the Shopify App Store, refer to our [documentation](https://shopify.dev/concepts/app-store/advertising/creating-ads).