---
title: App store ads - Relevance - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: 'https://shopify.dev/changelog/app-store-ads-relevance'
  md: 'https://shopify.dev/changelog/app-store-ads-relevance.md'
metadata:
  effectiveApiVersion: ''
  affectedApi: []
  primaryTag:
    displayName: Shopify App Store
    handle: shopify_app_store
  secondaryTag:
    displayName: Update
    handle: update
  indicatesActionRequired: false
  createdAt: '2020-10-15T20:27:55-04:00'
  postedAt: '2020-10-16T00:00:00-04:00'
  updatedAt: '2024-02-02T10:04:58-05:00'
  effectiveAt: '2020-10-16T00:00:00-04:00'
---

October 16, 2020

Tags:

* Shopify App Store

# App store ads - Relevance

We've released a new reporting column for App store ads - **relevance**. The relevance column provides advertisers with a more explicit signal for how relevant their app is for any given search term or keyword.

To learn more about creating ads in the Shopify App Store, refer to our [documentation](https://shopify.dev/concepts/app-store/advertising/creating-ads).