---
title: Attribution metrics for app store ads - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: 'https://shopify.dev/changelog/attribution-metrics-for-app-store-ads'
  md: 'https://shopify.dev/changelog/attribution-metrics-for-app-store-ads.md'
metadata:
  effectiveApiVersion: ''
  affectedApi: []
  primaryTag:
    displayName: Shopify App Store
    handle: shopify_app_store
  secondaryTag:
    displayName: New
    handle: new
  indicatesActionRequired: false
  createdAt: '2021-03-14T17:20:01-04:00'
  postedAt: '2021-03-16T00:00:00-04:00'
  updatedAt: '2024-02-02T10:05:00-05:00'
  effectiveAt: '2021-03-16T00:00:00-04:00'
---

March 16, 2021

Tags:

* Shopify App Store

# Attribution metrics for app store ads

Over the next week, we’ll be rolling-out new metrics in the ads reporting dashboard for Shopify App Store ads. The new metrics will help developers to measure their return on ad spend, the number of customers gained through ads, and customer acquisition costs.

New metrics include:

* Customers
* Revenue
* Customer Acquisition Cost
* Return on Ad Spend
* Conversion Rate

The new metrics will be available on impressions served on or after May 5, 2020.

These additional metrics and soon-to-be added personalized keyword optimization suggestions will help make sure that your advertising efforts trend towards a positive return on investment.

You can learn more about these new metrics on [Shopify.dev](https://shopify.dev/concepts/app-store/advertising/reporting) and in [frequently asked questions.](https://shopify.dev/concepts/app-store/advertising/faq)