---
title: Automatic image delivery in AVIF - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: 'https://shopify.dev/changelog/automatic-image-delivery-in-avif'
  md: 'https://shopify.dev/changelog/automatic-image-delivery-in-avif.md'
metadata:
  effectiveApiVersion: ''
  affectedApi: []
  primaryTag:
    displayName: Platform
    handle: platform
  secondaryTag:
    displayName: New
    handle: new
  indicatesActionRequired: false
  createdAt: '2022-08-29T09:58:07-04:00'
  postedAt: '2022-08-29T00:00:00-04:00'
  updatedAt: '2024-02-02T10:05:07-05:00'
  effectiveAt: '2022-08-29T00:00:00-04:00'
---

August 29, 2022

Tags:

* Platform

# Automatic image delivery in AVIF

Shopify now supports automatically optimizing storefront images using the AV1 Image File Format (AVIF) format, which improves performance by reducing delivered bytes. Optimization occurs on a per image basis, where Shopify will examine the request and determine the best compatible file format (e.g. AVIF, WebP or JPEG) based on image quality and compressed bytes.

You can learn more by visiting <https://cdn.shopify.com/>