---
title: Google Analytics 4 in the Google channel app - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
source_url:
  html: https://shopify.dev/changelog/google-analytics-4-in-the-google-channel-app
  md: https://shopify.dev/changelog/google-analytics-4-in-the-google-channel-app.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

March 13, 2023

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# Google Analytics 4 in the Google channel app

**New release:** [Google Analytics 4](https://support.google.com/analytics/answer/10089681) is now available through the Google channel app on Shopify, enabling you to upgrade and take advantage of its enhanced real-time, multi-channel measurement and privacy controls.

Google Analytics 4 is replacing Universal Analytics, which will continue to process data until July 1, 2023 (July 1, 2024 for Analytics 360 properties).

Learn more about Google Analytics 4 and what this means for you [here](https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-4).