---
title: Increasing search relevance with behavioral data - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/increasing-search-relevance-with-behavioral-data
  md: >-
    https://shopify.dev/changelog/increasing-search-relevance-with-behavioral-data.md
metadata:
  effectiveApiVersion: ''
  affectedApi: []
  primaryTag:
    displayName: Shopify App Store
    handle: shopify_app_store
  secondaryTag:
    displayName: Update
    handle: update
  indicatesActionRequired: false
  createdAt: '2023-02-27T09:54:58-05:00'
  postedAt: '2023-02-27T00:00:00-05:00'
  updatedAt: '2024-02-02T10:05:11-05:00'
  effectiveAt: '2023-02-27T00:00:00-05:00'
---

February 27, 2023

Tags:

* Shopify App Store

# Increasing search relevance with behavioral data

As of February 27, Shopify App Store’s search algorithm folds in more data on how merchants interact with results after they search.

In other words, apps that merchants find most relevant, given what they’re searching for, will rank higher overall. While term matching will still inform results, this update will reduce the impact of keyword stuffing.

Learn more about search on our [blog](https://www.shopify.com/partners/blog/search-improvements).