New email marketing consent for customers and deprecated fields

API

The accepts marketing and related fields were used to indicate if a customer subscribed to all marketing channels. In 2021, we started separating marketing consent into SMS and email channels by introducing SMS marketing consent.

In API version 2022-04, we’re completing that split by deprecating the accepts marketing fields and replacing them with email marketing consent fields. You’ll need to update your apps to use the SMS and email marketing consent fields to send the opt-in level, consent state and the time at which the consent was granted, instead of a simple Boolean to express the marketing consent of customers.

As of GraphQL Admin API version 2022-04, we're deprecating the acceptsMarketing, acceptsMarketingUpdatedAt and marketingOptInLevel fields on the Customer object and CustomerInput input object.

The deprecated fields are replaced by the following new fields, that you can access using the emailMarketingConsent field on the CustomerInput object:

• marketingState
• consentUpdatedAt
• marketingOptInLevel

For more information, refer to the CustomerInput input object on Shopify.dev.

As of REST Admin API version 2022-04, we're deprecating the accepts_marketing, accepts_marketing_updated_at and marketing_opt_in_level fields on the Customer resource.

The deprecated fields are replaced by the following properties on the new email_marketing_consent field for the Customer resource:

• state
• consent_updated_at
• opt_in_level

For more information, refer to the Customer resource on Shopify.dev.