---
title: >-
  New Full-Funnel App Install Parameters and Now Firing E-Commerce Events on the
  App Listing Page - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/new-full-funnel-app-install-parameters-and-now-firing-e-commerce-events-on-the-app-listing-page
  md: >-
    https://shopify.dev/changelog/new-full-funnel-app-install-parameters-and-now-firing-e-commerce-events-on-the-app-listing-page.md
metadata:
  effectiveApiVersion: ''
  affectedApi: []
  primaryTag:
    displayName: Shopify App Store
    handle: shopify_app_store
  secondaryTag:
    displayName: New
    handle: new
  indicatesActionRequired: false
  createdAt: '2024-09-18T09:44:21-04:00'
  postedAt: '2024-09-18T09:42:00-04:00'
  updatedAt: '2024-09-18T16:49:16-04:00'
  effectiveAt: '2024-09-18T09:42:00-04:00'
---

September 18, 2024

Tags:

* Shopify App Store

# New Full-Funnel App Install Parameters and Now Firing E-Commerce Events on the App Listing Page

Two new paremeters have been added to the full-funnel app install event for the Shopify App Store - `shop_name` and `shop_url`. These enhancements provide more insights on which merchant is installing an app.

Learn more about the new parameters and full-funnel attribution in the [Shopify App Store docs](https://shopify.dev/docs/apps/launch/marketing/track-listing-traffic#full-funnel-app-install-attributions).

On the app listing pages, Google e-commerce events have also been implemented to enhance tracking capabilities. The events [view\_item](https://developers.google.com/analytics/devguides/collection/ga4/reference/events?sjid=2649380085872637034-NC\&client_type=gtag#view_item) and [add\_to\_cart](https://developers.google.com/analytics/devguides/collection/ga4/reference/events?sjid=2649380085872637034-NC\&client_type=gtag#add_to_cart) will now be sent to Google Analytics, allowing for more precise data analysis.

For further details, check out the section on Google e-commerce events in the [Shopify App Store docs](https://shopify.dev/docs/apps/launch/marketing/track-listing-traffic#google-e-commerce-events).