---
title: >-
  Built for Shopify apps get priority visibility across the Shopify App Store -
  Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/posts/built-for-shopify-apps-get-priority-visibility-across-the-shopify-app-store
  md: >-
    https://shopify.dev/changelog/posts/built-for-shopify-apps-get-priority-visibility-across-the-shopify-app-store.md
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    displayName: Built for Shopify
    handle: built_for_shopify
  secondaryTag:
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  createdAt: '2025-10-27T09:45:09-04:00'
  postedAt: '2025-10-30T11:50:00-04:00'
  updatedAt: '2025-10-30T11:44:16-04:00'
  effectiveAt: '2025-10-27T11:00:00-04:00'
---

October 30, 2025

# Built for Shopify apps get priority visibility across the Shopify App Store

DateOctober 30, 2025

FlagsUpdate

SurfacesBuilt for Shopify

Built for Shopify (BFS) apps are now featured more prominently across key App Store surfaces, helping merchants discover them faster.

**What's new:**

* **Homepage spotlight:** BFS now appears in the featured header section of the [App Store homepage](https://apps.shopify.com), giving certified apps maximum exposure to browsing merchants.
* **Priority recommendations:** BFS apps receive preferential positioning on some category pages.
* **Interactive BFS badge:** All BFS badges across the App Store are now clickable to provide merchant education on BFS standards.

These enhancements work alongside existing [Built for Shopify benefits](https://shopify.dev/docs/apps/launch/built-for-shopify) including ranking boosts and the BFS search filter, making Built for Shopify the most effective way to maximize your app’s visibility and discovery potential in the App Store.