---
title: >-
  Built for Shopify Requirements for embedded apps and apps in marketing
  categories - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/posts/built-for-shopify-requirements-for-embedded-apps-and-apps-in-marketing-categories-effective-july-2025
  md: >-
    https://shopify.dev/changelog/posts/built-for-shopify-requirements-for-embedded-apps-and-apps-in-marketing-categories-effective-july-2025.md
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  affectedApi: []
  primaryTag:
    displayName: Built for Shopify
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  createdAt: '2024-12-09T10:32:20-05:00'
  postedAt: '2024-12-11T07:13:00-05:00'
  updatedAt: '2025-02-24T14:03:40-05:00'
  effectiveAt: '2024-12-11T07:13:00-05:00'
---

December 11, 2024

# Built for Shopify Requirements for embedded apps and apps in marketing categories

DateDecember 11, 2024

FlagsUpdate[Action required](https://shopify.dev/changelog?action_required=true)

SurfacesBuilt for Shopify

Apps must meet the following criteria to achieve or maintain Built for Shopify status by the specified effective dates:

**New design requirements – Effective January 1, 2025** We’re introducing new [design requirements](https://shopify.dev/docs/apps/launch/built-for-shopify/requirements#design) including:

* Using tabs for secondary navigation
* Following UX best practices

**New category-specific requirements – Effective July 1, 2025** We’re expanding requirements across [more categories](https://shopify.dev/docs/apps/launch/built-for-shopify/category-achievement-criteria) and updating criteria for Subscription apps:

* Ads
* Affiliate programs
* Analytics
* Email marketing
* Forms
* SMS marketing
* Subscriptions (updated criteria)

**Use the latest version of Shopify App Bridge – Effective July 1, 2025** Apps must be embedded in the Shopify admin using the [latest version of Shopify App Bridge](https://shopify.dev/docs/api/app-bridge-library#getting-started).

Apps that fail to meet these requirements by their deadlines will be at risk of [losing status](https://shopify.dev/docs/apps/launch/built-for-shopify/regain-lost-status).