---
title: >-
  Conversion tracking fields added to MarketingEngagementCreate - Shopify
  developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/posts/conversion-tracking-fields-added-to-marketing-engagement-create
  md: >-
    https://shopify.dev/changelog/posts/conversion-tracking-fields-added-to-marketing-engagement-create.md
metadata:
  effectiveApiVersion: 2026-01
  affectedApi:
    - displayName: Admin GraphQL API
      handle: admin-graphql
  primaryTag:
    displayName: API
    handle: api
  secondaryTag:
    displayName: New
    handle: new
  indicatesActionRequired: false
  createdAt: '2025-11-18T16:15:02-05:00'
  postedAt: '2025-12-19T12:00:00-05:00'
  updatedAt: '2025-12-10T10:49:53-05:00'
  effectiveAt: '2025-12-17T12:00:00-05:00'
---

December 19, 2025

# Conversion tracking fields added to MarketingEngagementCreate

DateDecember 19, 2025

Version[2026-01](https://shopify.dev/changelog?api_version=2026-01)

FlagsNew

SurfacesAPI

Affected APIs[Admin GraphQL API](https://shopify.dev/changelog?api_type=admin-graphql)

To improve the integration of marketing platforms that track conversions beyond traditional sales metrics, we have added new fields to the `MarketingEngagementCreateInput` and `MarketingEngagement` objects on the `MarketingEngagementCreate` mutation. These enhancements enable more comprehensive data integration into Shopify's marketing reports.

The new fields are:

* **primaryConversions**: This field tracks the main conversion events, such as purchases or sign-ups, that are most critical to your marketing goals.
* **allConversions**: This field captures all types of conversion events, providing a complete view of customer interactions.

For more information on sharing marketing data, please visit our [help page](https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/app-data-sharing).