---
title: >-
  Improved theme discovery and merchandising on the Shopify Theme Store -
  Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/posts/improved-theme-discovery-and-merchandising-on-the-shopify-theme-store
  md: >-
    https://shopify.dev/changelog/posts/improved-theme-discovery-and-merchandising-on-the-shopify-theme-store.md
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  primaryTag:
    displayName: Shopify Theme Store
    handle: shopify_theme_store
  secondaryTag:
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  indicatesActionRequired: false
  createdAt: '2025-07-11T13:55:45-04:00'
  postedAt: '2025-07-15T13:25:00-04:00'
  updatedAt: '2025-07-15T15:09:20-04:00'
  effectiveAt: '2025-07-14T12:00:00-04:00'
---

July 15, 2025

# Improved theme discovery and merchandising on the Shopify Theme Store

DateJuly 15, 2025

FlagsUpdate

SurfacesShopify Theme Store

We’ve rolled out several updates to the Shopify Theme Store that help merchants find the right theme faster—while giving your themes more visibility:

**Dedicated theme cards and listing pages for theme presets** Each preset now has its own theme card and listing page, providing greater opportunity to merchandise themes to specific industries and catalog sizes.

**Embedded demo store experience on the theme listing page** The demo store now loads directly on the theme listing page, so merchants can explore without navigating away.

**Updated industry and catalog size filters** Theme Store filters have been updated to make it easier for merchants to get more granular in their search.

These changes aim to improve theme discoverability and help connect merchants with the themes that best fit their needs.

Explore these changes on the [Shopify Theme Store](https://themes.shopify.com/themes)