---
title: >-
  Strongly-matched apps will be highlighted in Shopify app store search results
  - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/posts/strongly-matched-apps-will-be-highlighted-in-shopify-app-store-search-results
  md: >-
    https://shopify.dev/changelog/posts/strongly-matched-apps-will-be-highlighted-in-shopify-app-store-search-results.md
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  primaryTag:
    displayName: App store
    handle: shopify_app_store
  secondaryTag:
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  createdAt: '2024-10-24T12:57:18-04:00'
  postedAt: '2024-11-18T09:00:00-05:00'
  updatedAt: '2024-11-18T11:39:54-05:00'
  effectiveAt: '2024-11-18T09:00:00-05:00'
---

November 18, 2024

# Strongly-matched apps will be highlighted in Shopify app store search results

DateNovember 18, 2024

FlagsUpdate

SurfacesApp store

Apps that are **strongly-matched to brand term searches** will now be highlighted in search results.

* When a merchant searches for a specific app (e.g. Shopify Inbox), we use organic search results and behavioral data to find the matching app. The high-match app is now prominently featured at the top of search results, above ads.
* This treatment is automatically applied when your app listing is optimized and shows strong branded search match.
* Make sure your app has a specific brand name and follow our [best practices](https://shopify.dev/docs/apps/launch/app-requirements-checklist#5-app-listing) around improving organic search.

In addition, we’ve **removed the list of restricted keywords** previously implemented for search ads.

* More keywords are now available for bidding, including previously restricted brand terms.
* We are ensuring a more equitable advertising environment and to align Shopify's ad products with industry standards and the familiar patterns of other search ad platforms.