---
title: >-
  The product variant limit is now 2048 for all merchants - Shopify developer
  changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/posts/the-product-variant-limit-is-now-2048-for-all-merchants
  md: >-
    https://shopify.dev/changelog/posts/the-product-variant-limit-is-now-2048-for-all-merchants.md
metadata:
  effectiveApiVersion: ''
  affectedApi:
    - displayName: Admin REST API
      handle: admin-rest
    - displayName: Storefront API
      handle: storefront-graphql
  primaryTag:
    displayName: API
    handle: api
  secondaryTag:
    displayName: Update
    handle: update
  indicatesActionRequired: false
  createdAt: '2025-10-14T13:27:55-04:00'
  postedAt: '2025-10-15T09:30:00-04:00'
  updatedAt: '2025-10-15T09:20:03-04:00'
  effectiveAt: '2025-10-15T08:00:00-04:00'
---

October 15, 2025

# The product variant limit is now 2048 for all merchants

DateOctober 15, 2025

FlagsUpdate

SurfacesAPI

Affected APIs[Admin REST API](https://shopify.dev/changelog?api_type=admin-rest)[Storefront API](https://shopify.dev/changelog?api_type=storefront-graphql)

It is now possible for all Shopify merchants to create products with up to 2,048 variants in Shopify, exceeding our historical variant limit of 100.

Please note that merchants using apps that are not using the in-support GraphQL product APIs may have a downgraded or broken experience when creating or viewing products with more than 100 variants.

Learn more about 2048 variants, including information on migrating from REST product APIs to the in-support GraphQL product APIs, in our [developer docs](https://shopify.dev/docs/apps/build/graphql/migrate/new-product-model).