---
title: >-
  Product Recommendation API available to Plus merchants - Shopify developer
  changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
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    https://shopify.dev/changelog/product-recommendation-api-available-to-plus-merchants
  md: >-
    https://shopify.dev/changelog/product-recommendation-api-available-to-plus-merchants.md
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  createdAt: '2019-03-08T16:16:53-05:00'
  postedAt: '2019-03-06T00:00:00-05:00'
  updatedAt: '2024-02-02T10:04:53-05:00'
  effectiveAt: '2019-03-06T00:00:00-05:00'
---

March 6, 2019

Tags:

* API

# Product Recommendation API available to Plus merchants

We’re thrilled to share the new [product recommendations API](https://help.shopify.com/en/themes/development/getting-started/using-ajax-api#recommended-products) that returns smart recommendations for the product page. This will initially be released as part of the AJAX JSON API for our Plus merchants and Plus Partners, bundled with reporting for the performance of this feature.

***

With the product recommendations API, smart recommendations will be shown on the store's product pages. This will help the merchant’s customers discover more products with a better browsing experience, which can help boost sales.

The merchants you work with will also benefit from:

* Real-time native reporting: Understand product recommendation trends and performance with native analytics in real-time, alongside the rest of the sales and conversion data within Shopify.
* Smarter recommendations with less investment: Shopify’s AI algorithm uses the store’s data to provide smarter recommendations based on product descriptions and customer behavior.
* Storefront customization flexibility: Customize the look and feel of the product recommendations on the store.

For more information, [visit the docs](https://help.shopify.com/en/themes/development/getting-started/using-ajax-api#recommended-products).

To discuss this change, visit the [API Forums](https://community.shopify.com/c/Shopify-APIs-SDKs/bd-p/shopify-apis-and-technology).