---
title: >-
  Search ads on the Shopify App Store are rolling-out to all qualified partners
  - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
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    https://shopify.dev/changelog/search-ads-on-the-shopify-app-store-are-rolling-out-to-all-qualified-partners
  md: >-
    https://shopify.dev/changelog/search-ads-on-the-shopify-app-store-are-rolling-out-to-all-qualified-partners.md
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    displayName: Shopify App Store
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  secondaryTag:
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  createdAt: '2020-02-02T14:45:24-05:00'
  postedAt: '2020-02-11T00:00:00-05:00'
  updatedAt: '2024-02-02T10:04:56-05:00'
  effectiveAt: '2020-02-11T00:00:00-05:00'
---

February 11, 2020

Tags:

* Shopify App Store

# Search ads on the Shopify App Store are rolling-out to all qualified partners

All qualified partners with apps listed on the Shopify App Store will soon be able to create search ads to help merchants discover their apps in the Shopify App Store.

Ads will be shown to merchants on app store search result pages, above the organic search results. You can associate your ads to specific search terms so that your ads are shown when a merchant searches for those specific terms.

Learn more about [advertising in the Shopify App Store](https://help.shopify.com/en/api/app-store/advertising/), in the Shopify Help Center.