Strongly-matched apps will be highlighted in Shopify app store search results

Apps that are strongly-matched to brand term searches will now be highlighted in search results.

• When a merchant searches for a specific app (e.g. Shopify Inbox), we use organic search results and behavioral data to find the matching app. The high-match app is now prominently featured at the top of search results, above ads.
• This treatment is automatically applied when your app listing is optimized and shows strong branded search match.
• Make sure your app has a specific brand name and follow our best practices around improving organic search.

In addition, we’ve removed the list of restricted keywords previously implemented for search ads.

• More keywords are now available for bidding, including previously restricted brand terms.
• We are ensuring a more equitable advertising environment and to align Shopify's ad products with industry standards and the familiar patterns of other search ad platforms.