# Strongly-matched apps will be highlighted in Shopify app store search results — Shopify developer changelog --- ## Strongly-matched apps will be highlighted in Shopify app store search results Apps that are **strongly-matched to brand term searches** will now be highlighted in search results. * When a merchant searches for a specific app (e.g. Shopify Inbox), we use organic search results and behavioral data to find the matching app. The high-match app is now prominently featured at the top of search results, above ads. * This treatment is automatically applied when your app listing is optimized and shows strong branded search match. * Make sure your app has a specific brand name and follow our [best practices](https://shopify.dev/docs/apps/launch/app-requirements-checklist#5-app-listing) around improving organic search. In addition, we’ve **removed the list of restricted keywords** previously implemented for search ads. * More keywords are now available for bidding, including previously restricted brand terms. * We are ensuring a more equitable advertising environment and to align Shopify's ad products with industry standards and the familiar patterns of other search ad platforms. *Published: November 18, 2024* Tags: Shopify App Store, Update Link: https://shopify.dev/changelog/strongly-matched-apps-will-be-highlighted-in-shopify-app-store-search-results ---