Attribute Marketing Consent to Retail Locations

You can now attribute customer marketing consent to a specific source location. This enhancement allows you to track marketing opt-in rates by retail location and provides better visibility into how customer marketing opt-ins are captured. The CustomerEmailMarketingConsentState and CustomerSmsMarketingConsentState GraphQL APIs can now return the retail location where the marketing consent state was last updated, when applicable.

New fields:

• CustomerEmailMarketingConsentState.sourceLocation
• CustomerSmsMarketingConsentState.sourceLocation

For more information on using the GraphQL Admin API to query customer data, please refer to the API documentation.