---
title: Attribute Marketing Consent to Retail Locations - Shopify developer changelog
description: Shopify’s developer changelog documents all changes to Shopify’s platform. Find the latest news and learn about new platform opportunities.
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  html: https://shopify.dev/changelog/track-the-retail-locations-where-your-customers-update-their-marketing-consent
  md: https://shopify.dev/changelog/track-the-retail-locations-where-your-customers-update-their-marketing-consent.md
---

[Back to Developer changelog](https://shopify.dev/changelog)

February 5, 2025

Tags:

* Admin GraphQL API
* 2025-04

# Attribute Marketing Consent to Retail Locations

You can now attribute customer marketing consent to a specific source location. This enhancement allows you to track marketing opt-in rates by retail location and provides better visibility into how customer marketing opt-ins are captured. The `CustomerEmailMarketingConsentState` and `CustomerSmsMarketingConsentState` GraphQL APIs can now return the retail location where the marketing consent state was last updated, when applicable.

New fields:

* `CustomerEmailMarketingConsentState.sourceLocation`
* `CustomerSmsMarketingConsentState.sourceLocation`

For more information on using the GraphQL Admin API to query customer data, please refer to the [API documentation](https://shopify.dev/docs/api/admin-graphql/2025-04/objects/Customer).