---
title: >-
  Unlimited private plans and target stores in Shopify App Pricing - Shopify
  developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: >-
    https://shopify.dev/changelog/unlimited-private-plans-and-target-stores-in-shopify-app-pricing
  md: >-
    https://shopify.dev/changelog/unlimited-private-plans-and-target-stores-in-shopify-app-pricing.md
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  createdAt: '2026-09-21T11:43:50-04:00'
  postedAt: '2026-09-21T17:00:00-04:00'
  updatedAt: '2026-09-21T14:09:21-04:00'
  effectiveAt: '2026-09-21T17:00:00-04:00'
---

September 21, 2026

# Unlimited private plans and target stores in Shopify App Pricing

DateSeptember 21, 2026

FlagsNew

SurfacesApp store

Developers using [Shopify App Pricing](https://shopify.dev/docs/apps/launch/billing/shopify-app-pricing) can now create unlimited private plans per app and add unlimited target stores to each plan, replacing the previous limits of 15 private plans and 20 stores per plan. No action is required to continue using existing plans.

## What changed

A [private plan](https://shopify.dev/docs/apps/launch/billing/shopify-app-pricing/plans#private-plans) is an app pricing plan available only to stores you select. These selected stores are the plan’s targets. Private plans let you offer custom pricing and features to specific merchants without making that offer available to everyone.

You can now create as many private plans as you need and make each one available to any number of selected stores.

## Migrating to Shopify App Pricing?

If your app is still using legacy [manual pricing](https://shopify.dev/docs/apps/launch/billing/manual-pricing), unlimited private plans and targets are also available in the app migration CLI, a tool that helps you move legacy app subscriptions to Shopify App Pricing plans. The CLI is still in Early Access; [Sign up for Early Access to the app migration CLI](https://docs.google.com/forms/d/e/1FAIpQLSfu5wET7HaYLwdlkX2SNhGeRLvhccohTLlXb7hcH1fvyQdo_g/viewform?usp=dialog), or review the [Shopify App Pricing migration guide](https://shopify.dev/docs/apps/launch/billing/shopify-app-pricing/migrating-to-shopify-app-pricing).