---
title: Update to Google Analytics 4 before July 2023 - Shopify developer changelog
description: >-
  Shopify’s developer changelog documents all changes to Shopify’s platform.
  Find the latest news and learn about new platform opportunities.
source_url:
  html: 'https://shopify.dev/changelog/update-to-google-analytics-4-before-july-2023'
  md: >-
    https://shopify.dev/changelog/update-to-google-analytics-4-before-july-2023.md
metadata:
  effectiveApiVersion: ''
  affectedApi: []
  primaryTag:
    displayName: Shopify App Store
    handle: shopify_app_store
  secondaryTag:
    displayName: Update
    handle: update
  indicatesActionRequired: false
  createdAt: '2023-03-23T14:27:22-04:00'
  postedAt: '2023-03-28T00:00:00-04:00'
  updatedAt: '2024-02-02T10:05:12-05:00'
  effectiveAt: '2023-03-28T00:00:00-04:00'
---

March 28, 2023

Tags:

* Shopify App Store

# Update to Google Analytics 4 before July 2023

Google is sunsetting Universal Analytics in July 2023, and replacing it with [Google Analytics 4 (GA4)](https://support.google.com/analytics/answer/10089681) which is Google's next-generation measurement solution. Universal Analytics will continue to collect data until its sunset in July 2023, and data will remain accessible for at least 6 months afterwards.

Visit [Shopify.dev](https://shopify.dev/docs/apps/store/success/marketing/marketing-internally/tracking-your-listing-traffic#set-up-google-analytics-for-your-app-listing) for next steps to migrate your app listing tracking from Universal Analytics to the new Google Analytics 4 or to set up tracking for the first time.