Frequently asked questions about search ads in the Shopify App Store

Review frequently asked questions about search ads in the Shopify App Store.

If I have 2 ads but they share keywords, which one wins the auction?

They will enter the auction together, and one will be chosen based on the bid and the relevance to the search.

Do ads show on mobile?

No. Because the Shopify App Store install conversion rate is lower on mobile, we've decided to focus on desktop for now.

No. If a merchant has installed your app, then they won't see an ad for it. But if a merchant has uninstalled your app, then they will be eligible to see your ad again.

Do ads show on shops that are not compatible with my app based on the install requirements that I specified in my app listing?


Is there a minimum bid?

Yes. The system enforces a minimum bid. If your bid is below this minimum bid, then your ad will not be displayed.

Is there a minimum budget?

Yes. The minimum budget is $5.00 per day.

Can I run multiple ads for the same app?


No. Ads link to the app listing to make sure the merchants have a consistent user experience within the Shopify App Store.