Managing app reviews

After a merchant installs your app, they can leave a review for it. Positive reviews can encourage merchants to use your app and increase the numbers of installs it gets. If your app is listed on the Shopify App Store, then positive reviews can make your app appear higher in search results or on category pages. Reviews are also an important part of getting featured on the Shopify App Store.

When a merchant leaves a review for your app, they rate it on a scale of 1 to 5 and leave a comment. To leave a review, the merchant must have installed your app to their store. After a merchant uninstalls an app, they have 45 days to leave a review before the privilege is revoked.

Asking for app reviews

You can ask merchants to leave reviews as long as you don't encourage them to leave a good review. You should use neutral language, and never attach a review with an offer. For example:

"We value feedback! It helps us make our product better and keeps us energized. Let us know how we’re doing."

Here are some examples of inappropriate ways to request feedback:

  • "Like our service? Leave us a positive review!": This only motivates users with a favourable perception of your services.
  • "Get one month free by leaving us a review!": If you’re giving something to someone for free, then you’re influencing them to leave a positive review.
  • "Positive feedback keeps us going! Help by leaving a review now!": Even though you’re just asking for a review, you're suggesting that the review should be positive.

Replying to app reviews

Replying to app reviews can help you engage with merchants, identify issues, and encourage merchants to improve the rating they gave to your app. Replying to reviews can also show potential merchants how engaged you are as a developer, which can encourage them to download your app.

You can reply to app reviews if you have an owner account or if you have a staff account with the Manage public listings permission. You can change an account's permissions from the Partner Dashboard.

To reply to reviews:

  1. Log into your Partner Dashboard.
  2. Click Apps.
  3. Click the name of your app.
  4. In the App actions drop-down, click View Shopify App Store listing.
  5. In the Most recent reviews section, go to any review and click Reply. If you don't see the review you're looking for, then click View all reviews to see more reviews.
  6. Enter your reply, then click Submit reply.

When you reply to a review, the merchant who left the review is notified. They can then decide to edit the review itself, including the rating, which will then replace the original review and rating on your app listing page. You receive an email notification when a merchant edits their original review. You can edit your response at any time, even if the merchant hasn't updated their review. Only your latest response will be shown on the app listing page.

Although you can reply to every review, consider replying first to reviews that have the lowest star rating, or that mention an issue the merchant has experienced. Prompt replies can help engage the merchant in a meaningful conversation.

Ideally, your response should address the merchant’s review in a clear and concise way, and the language you use should be consistent with your brand. If possible, personalize the response for the merchant instead of giving them a generic response. However, make sure to not share any personal or financial information. Anyone who visits your app listing can see your responses, so make sure every response is professional and respectful, and doesn't include any technical jargon, marketing language, or spam. For more best practices, see the blog post Replying to Reviews in the Shopify App Store.

Managing negative reviews

Negative reviews can be helpful at identifying issues with your app. If a merchant leaves a negative review because of a bug or other issue, then you should work with the merchant to fix the issue. After the issue is fixed, you can ask the merchant to consider updating their review.

Sometimes, negative reviews are not helpful. There are specific circumstances where we will intervene and potentially remove reviews from app listings. We will investigate reviews that include:

  • Inappropriate content: the review is clearly inflammatory or derogatory.

  • Personal information: reviews that contain phone numbers, email addresses, mailing addresses, or other personal information will be deleted to protect that person’s privacy.

  • Conflict of interest: reviews written by merchants who were offered something in exchange for a review. We will also remove reviews left by an app developer or affiliated employee on a competing app or on their own app.

If you see a review that violates these terms, please contact us.