Marketing and advertising

If your app provides marketing or advertising related services, then you will need to consider how GDPR applies to you. GDPR imposes a new set of requirements regarding how companies use data for marketing or advertising purposes. How it applies to you will depend on exactly how your app uses data, but you will need to consider the following:

  • Whether you need to obtain consent in order to provide your service, and if so, how you would do so (keeping in mind that GDPR has a heightened standard for consent).
  • If you are using interest-based segments or inferences to target ads or marketing, whether those segments or inferences use "sensitive data" as defined in GDPR.
  • Whether you are engaged in "profiling" or "automated decision-making", which have additional regulatory obligations under GDPR.