Visibility in the Shopify App Store
All public apps must have an app listing page on the Shopify App Store, but you can choose whether the page is listed or unlisted, which affects the app's visibility in the store. Listing your app on the Shopify App Store is the easiest way to promote your app to Shopify merchants, but you can unlist your app to have more control over its visibility.
You can change your app’s visibility at any time.
Comparing listed and unlisted apps
Merchants can install both listed and unlisted apps from an app listing page that uses a Shopify App Store URL. However, only a listed app is fully visible, because it's indexed and it appears in following places:
- relevant category pages
- Shopify App Store search results
- third-party search engine results