Visibility in the Shopify App Store

Listing on the Shopify App Store is the easiest way to promote your app to Shopify merchants, but how you market your app is up to you. This page explains the different levels of visibility your app can have on the Shopify App Store.

Public apps and App Store visibility

The Shopify App Store is only open to public apps. App listings and visibility don’t apply to other app types.

Starting December 5, 2019, all public apps need to create an app listing and go through Shopify’s review process. You can choose whether to make your app listed or unlisted. A listed app is fully visible in the Shopify App Store, but an unlisted app has limited visibility in the Shopify App Store.

Every approved public app has an app listing on the Shopify App Store, but you can choose whether to make it listed (which is the default option) or unlisted. You can change your app’s visibility at any time.

Tutorial: Change your app’s visibility in the Shopify App Store

Listed apps

Being listed means your app is fully visible in the Shopify App Store:

  • It has a listing page with a Shopify App Store URL
  • Merchants can install it from that listing page
  • Its listing shows up in relevant category pages
  • Its listing is indexed in App Store search results
  • Its listing is visible to other search engines

By default, all approved public apps are listed.

Unlisted apps

If you don’t want your app to be listed in the Shopify App Store, you can choose to make it unlisted.

Being unlisted means your app has limited visibility in the Shopify App Store:

  • It has a listing page with a Shopify App Store URL
  • Merchants can install it from that listing page
  • Its listing does not show up in relevant category pages
  • Its listing is not indexed in App Store search results
  • Its listing is not visible to other search engines

Feature comparison: listed vs. unlisted apps

Feature Listed app
(default)
Unlisted app
Listing page with a URL on apps.shopify.com
One-click install from listing page with Add app button
Listing page is visible in Shopify App Store categories -
Listing page is visible in Shopify App Store search results -
Listing page is visible to third-party search engines -