---
title: CustomerMarketingOptInLevel - GraphQL Admin
description: >-
  The possible values for the marketing subscription opt-in level enabled at the
  time the customer consented to receive marketing information.


  The levels are defined by [the M3AAWG best practices guideline
    document](https://www.m3aawg.org/sites/maawg/files/news/M3AAWG_Senders_BCP_Ver3-2015-02.pdf).
api_version: 2026-01
api_name: admin
type: enum
api_type: graphql
source_url:
  html: >-
    https://shopify.dev/docs/api/admin-graphql/latest/enums/CustomerMarketingOptInLevel
  md: >-
    https://shopify.dev/docs/api/admin-graphql/latest/enums/CustomerMarketingOptInLevel.md
---

# Customer​Marketing​Opt​In​Level

enum

The possible values for the marketing subscription opt-in level enabled at the time the customer consented to receive marketing information.

The levels are defined by [the M3AAWG best practices guideline document](https://www.m3aawg.org/sites/maawg/files/news/M3AAWG_Senders_BCP_Ver3-2015-02.pdf).

## Valid values

* CONFIRMED\_OPT\_IN
* SINGLE\_OPT\_IN
* UNKNOWN

***

## Fields

*
*
*
*
*
*

***

## Map

### Fields with this enum

* [Customer​Email​Address.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerEmailAddress#field-CustomerEmailAddress.fields.marketingOptInLevel)
* [Customer​Email​Marketing​Consent​State.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerEmailMarketingConsentState#field-CustomerEmailMarketingConsentState.fields.marketingOptInLevel)
* [Customer​Phone​Number.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerPhoneNumber#field-CustomerPhoneNumber.fields.marketingOptInLevel)
* [Customer​Sms​Marketing​Consent​State.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerSmsMarketingConsentState#field-CustomerSmsMarketingConsentState.fields.marketingOptInLevel)

### Inputs with this enum

* [Customer​Email​Marketing​Consent​Input.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/input-objects/CustomerEmailMarketingConsentInput#fields-marketingOptInLevel)
* [Customer​Sms​Marketing​Consent​Input.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/input-objects/CustomerSmsMarketingConsentInput#fields-marketingOptInLevel)