---
title: CustomerMarketingOptInLevel - GraphQL Admin
description: |-
  The possible values for the marketing subscription opt-in level enabled at the time the customer consented to receive marketing information.

  The levels are defined by [the M3AAWG best practices guideline
    document](https://www.m3aawg.org/sites/maawg/files/news/M3AAWG_Senders_BCP_Ver3-2015-02.pdf).
api_version: 2025-10
api_name: admin
type: enum
api_type: graphql
source_url:
  html: https://shopify.dev/docs/api/admin-graphql/latest/enums/CustomerMarketingOptInLevel
  md: https://shopify.dev/docs/api/admin-graphql/latest/enums/CustomerMarketingOptInLevel.md
---

# Customer​Marketing​Opt​In​Level

enum

The possible values for the marketing subscription opt-in level enabled at the time the customer consented to receive marketing information.

The levels are defined by [the M3AAWG best practices guideline document](https://www.m3aawg.org/sites/maawg/files/news/M3AAWG_Senders_BCP_Ver3-2015-02.pdf).

## Valid values

* CONFIRMED\_​OPT\_​IN

  After providing their information, the customer receives a confirmation and is required to perform a intermediate step before receiving marketing information.

* SINGLE\_​OPT\_​IN

  After providing their information, the customer receives marketing information without any intermediate steps.

* UNKNOWN

  The customer receives marketing information but how they were opted in is unknown.

***

## Fields

* [Customer​Email​Address.​marketing​Opt​In​Level](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerEmailAddress#field-marketingOptInLevel)

  OBJECT

  Represents an email address.

* [Customer​Email​Marketing​Consent​Input.​marketing​Opt​In​Level](https://shopify.dev/docs/api/admin-graphql/latest/input-objects/CustomerEmailMarketingConsentInput#field-marketingOptInLevel)

  INPUT OBJECT

  Information that describes when a customer consented to receiving marketing material by email.

* [Customer​Email​Marketing​Consent​State.​marketing​Opt​In​Level](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerEmailMarketingConsentState#field-marketingOptInLevel)

  OBJECT

  The record of when a customer consented to receive marketing material by email.

* [Customer​Phone​Number.​marketing​Opt​In​Level](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerPhoneNumber#field-marketingOptInLevel)

  OBJECT

  A phone number.

* [Customer​Sms​Marketing​Consent​Input.​marketing​Opt​In​Level](https://shopify.dev/docs/api/admin-graphql/latest/input-objects/CustomerSmsMarketingConsentInput#field-marketingOptInLevel)

  INPUT OBJECT

  The marketing consent information when the customer consented to receiving marketing material by SMS.

* [Customer​Sms​Marketing​Consent​State.​marketing​Opt​In​Level](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerSmsMarketingConsentState#field-marketingOptInLevel)

  OBJECT

  The record of when a customer consented to receive marketing material by SMS.

  The customer's consent state reflects the record with the most recent date when consent was updated.

***

## Map

### Fields with this enum

* <-|[Customer​Email​Address.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerEmailAddress#field-marketingOptInLevel)
* <-|[Customer​Email​Marketing​Consent​State.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerEmailMarketingConsentState#field-marketingOptInLevel)
* <-|[Customer​Phone​Number.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerPhoneNumber#field-marketingOptInLevel)
* <-|[Customer​Sms​Marketing​Consent​State.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/objects/CustomerSmsMarketingConsentState#field-marketingOptInLevel)

### Inputs with this enum

* [Customer​Email​Marketing​Consent​Input.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/input-objects/CustomerEmailMarketingConsentInput#field-marketingOptInLevel)
* [Customer​Sms​Marketing​Consent​Input.marketingOptInLevel](https://shopify.dev/docs/api/admin-graphql/latest/input-objects/CustomerSmsMarketingConsentInput#field-marketingOptInLevel)