Customer Email Address Open Tracking Level
The different levels related to whether a customer has opted in to having their opened emails tracked.
Anchor to Valid valuesValid values
- Anchor to OPTED_INOPTED_
IN The customer has opted in to having their open emails tracked.
- Anchor to OPTED_OUTOPTED_
OUT The customer has opted out of having their open emails tracked.
- Anchor to UNKNOWNUNKNOWN
The customer has not specified whether they want to opt in or out of having their open emails tracked.
Anchor to FieldsFields
- •OBJECT
A customer's email address with marketing consent. This includes the email address, marketing subscription status, and opt-in level according to M3AAWG best practices guidelines.
It also provides the timestamp of when customers last updated marketing consent and URLs for unsubscribing from marketing emails or opting in or out of email open tracking. The
field indicates where the customer consented to receive marketing material.