Customer Journey
Requires access scope or access scope.
Tracks a customer's path to purchase through their online store visits. The journey captures key moments like shop sessions that led to the order, helping merchants understand customer behavior and marketing attribution within a 30-day window. Includes the first and last sessions before an Order, the time between initial visit and conversion, and the customer's order position in their purchase history.
Anchor to FieldsFields
- Anchor to customerOrderIndexcustomer•Int!
Order Index non-null The position of the current order within the customer's order history.
- Anchor to daysToConversiondays•Int!
To Conversion non-null The amount of days between first session and order creation date. First session represents first session since the last order, or first session within the 30 day attribution window, if more than 30 days has passed since the last order.
- Anchor to firstVisitfirst•Customer
Visit Visit! non-null The customer's first session going into the shop.
- Anchor to lastVisitlast•Customer
Visit Visit The last session before an order is made.
- Anchor to momentsmoments•[Customer
Moment!]! non-null Events preceding a customer order, such as shop sessions.