Customer Email Address Marketing State
Possible marketing states for the customer’s email address.
Anchor to Valid valuesValid values
- INVALID
- NOT_SUBSCRIBED
- PENDING
- SUBSCRIBED
- UNSUBSCRIBED
- Anchor to INVALIDINVALID
The customer’s email address marketing state is invalid.
- Anchor to NOT_SUBSCRIBEDNOT_
SUBSCRIBED The customer is not subscribed to email marketing.
- Anchor to PENDINGPENDING
The customer is in the process of subscribing to email marketing.
- Anchor to SUBSCRIBEDSUBSCRIBED
The customer is subscribed to email marketing.
- Anchor to UNSUBSCRIBEDUNSUBSCRIBED
The customer is not subscribed to email marketing but was previously subscribed.
Anchor to FieldsFields
- •OBJECT
A customer's email address with marketing consent. This includes the email address, marketing subscription status, and opt-in level according to M3AAWG best practices guidelines.
It also provides the timestamp of when customers last updated marketing consent and URLs for unsubscribing from marketing emails or opting in or out of email open tracking. The
field indicates where the customer consented to receive marketing material.