---
title: EmailMarketingState - Customer API
description: Represents the possible email marketing states for a customer.
api_version: 2025-07
api_name: customer
type: enum
api_type: graphql
source_url:
  html: 'https://shopify.dev/docs/api/customer/2025-07/enums/EmailMarketingState'
  md: 'https://shopify.dev/docs/api/customer/2025-07/enums/EmailMarketingState.md'
---

# Email​Marketing​State

enum

Represents the possible email marketing states for a customer.

## Valid values

* INVALID

  The customer’s email marketing state is invalid.

* NOT\_​SUBSCRIBED

  The customer isn't subscribed to email marketing.

* PENDING

  The customer is in the process of subscribing to email marketing.

* REDACTED

  The customer's personal data has been erased. This value is internally-set and read-only.

* SUBSCRIBED

  The customer is subscribed to email marketing.

* UNSUBSCRIBED

  The customer is not currently subscribed to email marketing but was previously subscribed.

***

## Fields

* [Customer​Email​Address.marketingState](https://shopify.dev/docs/api/customer/2025-07/objects/CustomerEmailAddress#field-CustomerEmailAddress.fields.marketingState)

  OBJECT

  An email address associated with a customer. Apps using the Customer Account API must meet the protected customer data [requirements](https://shopify.dev/docs/apps/launch/protected-customer-data).

***

## Map

### Fields with this enum

* [Customer​Email​Address.marketingState](https://shopify.dev/docs/api/customer/2025-07/objects/CustomerEmailAddress#field-CustomerEmailAddress.fields.marketingState)