The item that a customer intends to purchase. Merchandise can be a product variant or a custom product.

A product variant is a specific version of a product that comes in more than one option, such as size or color. For example, if a merchant sells t-shirts with options for size and color, then a small, blue t-shirt would be one product variant and a large, blue t-shirt would be another.

A custom product represents a product that doesn't map to Shopify's standard product categories. For example, you can use a custom product to manage gift cards, shipping requirements, localized product information, or weight measurements and conversions.

Possible types

The item that a customer intends to purchase. Merchandise can be a product variant or a custom product.

A product variant is a specific version of a product that comes in more than one option, such as size or color. For example, if a merchant sells t-shirts with options for size and color, then a small, blue t-shirt would be one product variant and a large, blue t-shirt would be another.

A custom product represents a product that doesn't map to Shopify's standard product categories. For example, you can use a custom product to manage gift cards, shipping requirements, localized product information, or weight measurements and conversions.

Possible types

The item that a customer intends to purchase. Merchandise can be a product variant or a custom product.

A product variant is a specific version of a product that comes in more than one option, such as size or color. For example, if a merchant sells t-shirts with options for size and color, then a small, blue t-shirt would be one product variant and a large, blue t-shirt would be another.

A custom product represents a product that doesn't map to Shopify's standard product categories. For example, you can use a custom product to manage gift cards, shipping requirements, localized product information, or weight measurements and conversions.

Possible types

The item that a customer intends to purchase. Merchandise can be a product variant or a custom product.

A product variant is a specific version of a product that comes in more than one option, such as size or color. For example, if a merchant sells t-shirts with options for size and color, then a small, blue t-shirt would be one product variant and a large, blue t-shirt would be another.

A custom product represents a product that doesn't map to Shopify's standard product categories. For example, you can use a custom product to manage gift cards, shipping requirements, localized product information, or weight measurements and conversions.

Possible types

The item that a customer intends to purchase. Merchandise can be a product variant or a custom product.

A product variant is a specific version of a product that comes in more than one option, such as size or color. For example, if a merchant sells t-shirts with options for size and color, then a small, blue t-shirt would be one product variant and a large, blue t-shirt would be another.

A custom product represents a product that doesn't map to Shopify's standard product categories. For example, you can use a custom product to manage gift cards, shipping requirements, localized product information, or weight measurements and conversions.

Possible types

The item that a customer intends to purchase. Merchandise can be a product variant or a custom product.

A product variant is a specific version of a product that comes in more than one option, such as size or color. For example, if a merchant sells t-shirts with options for size and color, then a small, blue t-shirt would be one product variant and a large, blue t-shirt would be another.

A custom product represents a product that doesn't map to Shopify's standard product categories. For example, you can use a custom product to manage gift cards, shipping requirements, localized product information, or weight measurements and conversions.

Possible types

The item that a customer intends to purchase. Merchandise can be a product variant or a custom product.

A product variant is a specific version of a product that comes in more than one option, such as size or color. For example, if a merchant sells t-shirts with options for size and color, then a small, blue t-shirt would be one product variant and a large, blue t-shirt would be another.

A custom product represents a product that doesn't map to Shopify's standard product categories. For example, you can use a custom product to manage gift cards, shipping requirements, localized product information, or weight measurements and conversions.

Possible types