---
title: MediaContentType - Storefront API
description: The possible content types for a media object.
api_version: 2026-07
source_url:
  html: 'https://shopify.dev/docs/api/storefront/latest/enums/MediaContentType'
  md: 'https://shopify.dev/docs/api/storefront/latest/enums/MediaContentType.md'
api_name: storefront
api_type: graphql
type: enum
---

# Media​Content​Type

enum

The possible content types for a media object.

## Valid values

* EXTERNAL\_​VIDEO

  An externally hosted video.

* IMAGE

  A Shopify hosted image.

* MODEL\_​3D

  A 3d model.

* VIDEO

  A Shopify hosted video.

***

## Fields

* [External​Video.mediaContentType](https://shopify.dev/docs/api/storefront/latest/objects/ExternalVideo#field-ExternalVideo.fields.mediaContentType)

  OBJECT

  Represents a video hosted outside of Shopify.

* [Media.mediaContentType](https://shopify.dev/docs/api/storefront/latest/interfaces/Media#fields-mediaContentType)

  INTERFACE

  A common set of fields for media content associated with [products](https://shopify.dev/docs/api/storefront/current/objects/Product). Implementations include [`MediaImage`](https://shopify.dev/docs/api/storefront/current/objects/MediaImage) for Shopify-hosted images, [`Video`](https://shopify.dev/docs/api/storefront/current/objects/Video) for Shopify-hosted videos, [`ExternalVideo`](https://shopify.dev/docs/api/storefront/current/objects/ExternalVideo) for videos hosted on platforms like YouTube or Vimeo, and [`Model3d`](https://shopify.dev/docs/api/storefront/current/objects/Model3d) for 3D models.

  Each implementation shares fields for alt text, content type, and preview images, while adding type-specific fields like embed URLs for external videos or source files for 3D models.

* [Media​Image.mediaContentType](https://shopify.dev/docs/api/storefront/latest/objects/MediaImage#field-MediaImage.fields.mediaContentType)

  OBJECT

  An image hosted on Shopify's content delivery network (CDN). Used for product images, brand logos, and other visual content across the storefront.

  The [`image`](https://shopify.dev/docs/api/storefront/current/objects/MediaImage#field-MediaImage.fields.image) field provides the actual image data with transformation options. Implements the [`Media`](https://shopify.dev/docs/api/storefront/current/interfaces/Media) interface alongside other media types like [`Video`](https://shopify.dev/docs/api/storefront/current/objects/Video) and [`Model3d`](https://shopify.dev/docs/api/storefront/current/objects/Model3d).

* [Model3d.mediaContentType](https://shopify.dev/docs/api/storefront/latest/objects/Model3d#field-Model3d.fields.mediaContentType)

  OBJECT

  Represents a Shopify hosted 3D model.

* [Video.mediaContentType](https://shopify.dev/docs/api/storefront/latest/objects/Video#field-Video.fields.mediaContentType)

  OBJECT

  A video hosted on Shopify's servers. Implements the [`Media`](https://shopify.dev/docs/api/storefront/current/interfaces/Media) interface and provides multiple video sources through the [`sources`](https://shopify.dev/docs/api/storefront/current/objects/Video#field-Video.fields.sources) field, each with [format](https://shopify.dev/docs/api/storefront/current/objects/Video#field-Video.fields.sources.format), dimensions, and [URL information](https://shopify.dev/docs/api/storefront/current/objects/Video#field-Video.fields.sources.url) for adaptive playback.

  For videos hosted on external platforms like YouTube or Vimeo, use [`ExternalVideo`](https://shopify.dev/docs/api/storefront/current/objects/ExternalVideo) instead.

***

## Map

### Fields with this enum

* [External​Video.mediaContentType](https://shopify.dev/docs/api/storefront/latest/objects/ExternalVideo#field-ExternalVideo.fields.mediaContentType)
* [Media​Image.mediaContentType](https://shopify.dev/docs/api/storefront/latest/objects/MediaImage#field-MediaImage.fields.mediaContentType)
* [Model3d.mediaContentType](https://shopify.dev/docs/api/storefront/latest/objects/Model3d#field-Model3d.fields.mediaContentType)
* [Video.mediaContentType](https://shopify.dev/docs/api/storefront/latest/objects/Video#field-Video.fields.mediaContentType)