---
title: analytics
description: >-
  Provides access to Shopify's [customer event
  API](/docs/api/web-pixels-api/standard-events)
api_name: web-pixels
source_url:
  html: 'https://shopify.dev/docs/api/web-pixels-api/standard-api/analytics'
  md: 'https://shopify.dev/docs/api/web-pixels-api/standard-api/analytics.md'
---

# analytics

Provides access to Shopify's [customer event API](https://shopify.dev/docs/api/web-pixels-api/standard-events)

## Properties

* subscribe

  (eventName: string, event\_callback: Function) => Promise\<undefined>

Examples

### Examples

* #### Accessing Standard Api

  ##### App Pixel

  ```javascript
  import {register} from '@shopify/web-pixels-extension';

  register(({analytics, browser, settings, init}) => {
    analytics.subscribe('page_viewed', (event) => {
      // subscribe to page_viewed events
    });

    analytics.subscribe('all_events', (event) => {
      // subscribe to all events
    });

    analytics.subscribe('all_standard_events', (event) => {
      // subscribe to all standard events
    });

    analytics.subscribe('all_custom_events', (event) => {
      // subscribe to all custom events
    });
  });
  ```

  ##### Custom Pixel

  ```javascript
  analytics.subscribe('page_viewed', (event) => {
    // subscribe to page_viewed events
  });

  analytics.subscribe('all_events', (event) => {
    // subscribe to all events
  });

  analytics.subscribe('all_standard_events', (event) => {
    // subscribe to all standard events
  });

  analytics.subscribe('all_custom_events', (event) => {
    // subscribe to all custom events
  });
  ```