---
title: analytics
description: Provides access to Shopify's customer event API
source_url:
  html: 'https://shopify.dev/docs/api/web-pixels-api/standard-api/analytics'
  md: 'https://shopify.dev/docs/api/web-pixels-api/standard-api/analytics.md'
api_name: web-pixels
---

# analytics

Provides access to Shopify's [customer event API](https://shopify.dev/docs/api/web-pixels-api/standard-events)

#### Properties

* **subscribe**

  **(eventName: string, event\_callback: Function) => Promise\<undefined>**

### Examples

* #### Accessing Standard Api

  ##### App Pixel

  ```js
  import {register} from '@shopify/web-pixels-extension';

  register(({analytics, browser, settings, init}) => {
    analytics.subscribe('page_viewed', (event) => {
      // subscribe to page_viewed events
    });

    analytics.subscribe('all_events', (event) => {
      // subscribe to all events
    });

    analytics.subscribe('all_standard_events', (event) => {
      // subscribe to all standard events
    });

    analytics.subscribe('all_custom_events', (event) => {
      // subscribe to all custom events
    });
  });
  ```

  ##### Custom Pixel

  ```js
  analytics.subscribe('page_viewed', (event) => {
    // subscribe to page_viewed events
  });

  analytics.subscribe('all_events', (event) => {
    // subscribe to all events
  });

  analytics.subscribe('all_standard_events', (event) => {
    // subscribe to all standard events
  });

  analytics.subscribe('all_custom_events', (event) => {
    // subscribe to all custom events
  });
  ```

***