Where you can build

A single app can integrate into a wide range of Shopify surfaces and domains Surface embedded pages and extension UI in the Shopify admin Use your app to add dynamic functionality to merchants’ storefront themes Build custom functionality for checkout and customer accounts Extend the order status page and logged-in customer experience Automate custom workflows by adding triggers and actions to Flow, Shopify’s workflow builder Extend Shopify’s Point-of-Sale software for physical retail shops Add analytics pixels to track customer behavior and improve conversion rates Extend or customize backend logic by adding Shopify Functions to your app Stay in sync with Shopify data or perform an action after a specific event occurs in a merchant’s store

Meeting merchant needs

Shopify itself meets about 80% of global merchant needs. For everything else, Shopify merchants turn to apps. Successful apps solve merchant problems better than their competitors. Very successful apps solve problems that no one else has attempted.

Make your app more accessible, secure, and performant. Keep Shopify App Store requirements in mind as you build. Deploy to the Shopify App Store to reach millions of merchants, or directly to a single organization for targeted impact.

Put the Shopify App Store to work for you. With a trove of business intelligence, the platform sells your app to the right audience from among Shopify’s millions of merchants.

A deeper look at data

Optimize user experience and get real-time data by building data connections

Add data integrations as you architect your app With Shopify APIs, your app can integrate data with Shopify in real time Boost performance by storing custom data on Shopify Get notified about events on a store by subscribing to webhook topics

An app’s centralized pages — the app home — and its backend are hosted externally. Meanwhile, an app’s extensions are hosted by Shopify and rendered with native technologies.