Create a marketing automation action

An action is a marketing activity that's executed in a store or in an app when certain conditions are met. You can connect your app to Shopify marketing automations so that your app receives data when a workflow action runs.

When your marketing automation action is triggered, you need to send information about the marketing activity, as well as engagement data, back to Shopify. This data is displayed to users in the Marketing area of the Shopify admin so users can understand the impact of their marketing automations.

This tutorial shows you how to add an action to your app so that users can use it in their marketing automations, and set up your app to send engagement data back to Shopify. For example, you might create an action that sends an SMS message to a customer.