---
title: Market types
description: >-
  The new markets experience allows you to create region, locations, and company
  location markets. Along with the new market types, you can also further
  customize your markets.
source_url:
  html: 'https://shopify.dev/docs/apps/build/markets/new-markets/market-types'
  md: 'https://shopify.dev/docs/apps/build/markets/new-markets/market-types.md'
---

# Market types

**Note:**

Not all merchant stores are eligible for the new markets experience. As an app developer, you must [check if the shop is onboarded on the new markets experience](https://shopify.dev/docs/apps/build/markets/new-markets/merchant-eligibility) before you can use the new [`marketCreate`](https://shopify.dev/docs/api/admin-graphql/unstable/mutations/marketCreate) and [`marketUpdate`](https://shopify.dev/docs/api/admin-graphql/unstable/mutations/marketUpdate) mutations.

***

## Region markets

A region market is composed of one or more regions.

Only one market with the same set of regions can be active at a time.

The following example shows how to create a region market for the United States, Canada, and Mexico.

## POST https://{shop}.myshopify.com/api/{api\_version}/graphql.json

## Create a market for North America

```graphql
mutation CreateNorthAmericaMarket {
  marketCreate(input: {
  name: "North America",
  status: "ACTIVE",
  conditions: {
    regionsCondition: {
      regions: [
        {
          countryCode: "US"
        },
        {
          countryCode: "CA"
        },
        {
          countryCode: "MX"
        }
      ]
    }
  }
}) {
    market {
      id
      name
      conditions {
        conditionTypes
        regionsCondition {
          applicationLevel
          regions(first: 10) { nodes { id name } }
        }
      }
    }
    userErrors { field code message }
  }
}
```

## JSON response

```json
{
  "marketCreate": {
    "market": {
      "id": "gid://shopify/Market/1",
      "name": "North America",
      "type": "REGION",
      "status": "ACTIVE",
      "handle": "north-america",
      "conditions": {
        "conditionTypes": [
          "REGION"
        ],
        "regionsCondition": {
          "regions": {
            "edges": [
              {
                "node": {
                  "id": "gid://shopify/MarketRegionCountry/35486695446",
                  "name": "United States",
                }
              }
              {
                "node": {
                  "id": "gid://shopify/MarketRegionCountry/3260461842454",
                  "name": "Canada",
                }
              }
              {
                "node": {
                  "id": "gid://shopify/MarketRegionCountry/35491512342",
                  "name": "Mexico",
                }
              }
            ]
          },
          "applicationLevel": "SPECIFIED",
          "__typename": "RegionsCondition"
        }
      }
    }
    "userErrors": [],
    "__typename": "MarketCreatePayload"
  }
}
```

***

## Location and Company location markets

A company location market is a market that targets B2B buyers. A location market targets a specific POS location.

The company location (B2B) and location (retail) markets can target specific locations, or all locations in a region.

### Specific company location or location markets

The following example shows how to create a market for specific company locations.

## POST https://{shop}.myshopify.com/api/{api\_version}/graphql.json

## Create a market for specific company locations

```graphql
mutation CreateACMECompanyLocationsMarket {
  marketCreate(
  input: {
    name: "ACME Locations",
    status: "ACTIVE",
    conditions: {
      companyLocationsCondition: {
        companyLocationIds: [
          "gid://shopify/CompanyLocation/2820014102",
          "gid://shopify/CompanyLocation/2445639702"
        ]
      }
    }
  }
) {
    market {
      id
      name
      conditions {
        conditionTypes
        companyLocationsCondition {
          companyLocation
          applicationLevel
          companyLocations(first: 10) { nodes { id name } }
        }
      }
    }
    userErrors { field code message }
  }
}
```

## JSON response

```json
{
  "marketCreate": {
    "market": {
      "id": "gid://shopify/Market/89508184086",
      "name": "ACME Locations",
      "conditions": {
        "conditionTypes": [
          "COMPANY_LOCATION"
        ],
        "companyLocationsCondition": {
          "applicationLevel": "SPECIFIED",
          "companyLocations": {
            "edges": [
              {
                "node": {
                  "id": "gid://shopify/CompanyLocation/2820014102",
                  "name": "6660 Kennedy Road",
                }
              },
              {
                "node": {
                  "id": "gid://shopify/CompanyLocation/2445639702",
                  "name": "7389 Lundy's Lane",
                }
              }
            ]
          }
        }
      }
    },
    "userErrors": [],
  }
}
```

### Using wildcards in markets for all company locations or locations in a region

Company location (B2B) or location (retail) markets can target all locations within a region. Newly created locations are automatically added to this type of market if they are part of that region

**Note:**

A maximum of 100 total wildcard markets is enforced for each shop, regardless of the market type.

The following example shows how to create a market for all POS locations in Canada. Anytime a new POS location is created in Canada, it is automatically added to this market.

## POST https://{shop}.myshopify.com/api/{api\_version}/graphql.json

## Create a Canada retail market

```graphql
mutation CreateRetailCanada {
  marketCreate(input: {
    name: "Canada Retail",
    conditions: {
      locationsCondition: {
        applicationLevel: ALL
      }
      regionsCondition: {
        regions: [{
          countryCode: CA
        }]
      }
    }
  }) {
    market {
      id
      name
      conditions {
        conditionTypes
        regionsCondition {
          applicationLevel
          regions(first: 10) { nodes { id name } }
        }
        locationsCondition {
          applicationLevel
          locations(first: 10) { nodes { id name } }
        }
      }
    }
    userErrors { field code message }
  }
}
```

## JSON response

```json
{
  "data": {
    "marketCreate": {
      "market": {
        "id": "gid://shopify/Market/1",
        "name": "Canada Retail",
        "conditions": {
          "conditionTypes": [
            "LOCATION",
            "REGION"
          ],
          "regionsCondition": {
            "applicationLevel": "SPECIFIED",
            "regions": {
              "edges": [
                {
                  "node": {
                  "id": "gid://shopify/MarketRegionCountry/1",
                  "name": "Canada"
                  }
                }
              ]
            }
          },
          "locationsCondition": {
            "applicationLevel": "ALL",
            "locations": {
              "edges": []
            }
          }
        }
      },
      "userErrors": []
    }
  }
}
```

### Next steps

* Learn how to [use markets inheritance](https://shopify.dev/docs/apps/build/markets/new-markets/market-inheritance).

***