The Shopify admin is first and foremost a place for merchants to get work done. These directives explain how to incorporate marketing messages in your app in an unobtrusive way.
Branding can set your app apart from others, but over-branding sets it apart from Shopify. We recommend expressing your brand with a light touch. Imagery and illustration styles are great and non-disruptive ways to do this.
Promotional messages include requests to rate the app, plan or subscription upgrades, or calls to download additional apps.
Remember that merchants are looking to the current app they installed to accomplish a task or certain workflow. We have specific directives to limit the interference of marketing messages.