---
gid: 277485EA-1CD7-464D-893D-486F62FB639E
title: Launch
description: Launch your app
template: landing_page
hidden: true
---

<HeroSection 
  title="Going live" 
  lightImage="/assets/landing-pages/apps/launch/launch-hero.png" 
  darkImage="/assets/landing-pages/apps/launch/launch-hero-dark.png"
>
  Launch to millions in the largest app store for commerce. Or launch your app to a single organization, like your own store or an organization you’ve partnered with.
</HeroSection>

<Section>
  <h2>Launching to the Shopify App Store</h2>
  The final push to get your app live and successful over time
  <Grid columns={5}>
    <IconCard
      iconSize="small"
      variant="elevated"
      iconLocation="top"
      title="Checklist review"
      image="/assets/icons/32/number-1.png"
      darkImage="/assets/icons/32/number-1-dark.png"
      href="/docs/apps/launch/app-requirements-checklist"
    >
      Check for quality and understand requirements
    </IconCard>
    <IconCard
      iconSize="small"
      variant="elevated"
      iconLocation="top"
      title="Pricing strategy"
      image="/assets/icons/32/number-2.png"
      darkImage="/assets/icons/32/number-2-dark.png"
      href="/docs/apps/launch/billing"
    >
      Determine a strategy for how you charge merchants
    </IconCard>
    <IconCard
      iconSize="small"
      variant="elevated"
      iconLocation="top"
      title="Development"
      image="/assets/icons/32/number-3.png"
      darkImage="/assets/icons/32/number-3-dark.png"
      href="/docs/apps/launch/deployment"
    >
      You’ll likely deploy to your own hosting provider as well as Shopify
    </IconCard>
    <IconCard
      iconSize="small"
      variant="elevated"
      iconLocation="top"
      title="Distribution and review"
      image="/assets/icons/32/number-4.png"
      darkImage="/assets/icons/32/number-4-dark.png"
      href="/docs/apps/launch/app-store-review"
    >
      Specify how you’ll distribute your app, then submit your app for review
    </IconCard>
    <IconCard
      iconSize="small"
      variant="elevated"
      iconLocation="top"
      title="Merchant support"
      image="/assets/icons/32/number-5.png"
      darkImage="/assets/icons/32/number-5-dark.png"
      href="/docs/apps/launch/distribution/support-your-customers"
    >
      App developers must be responsible stewards of their apps
    </IconCard>
  </Grid>
</Section>

<Surface
  backgroundColor="none"
  backgroundImage="/assets/landing-pages/apps/launch/home-audience-desktop-background.png"
  darkBackgroundImage="/assets/landing-pages/apps/launch/home-audience-desktop-background-dark.png"
>
  <Section noPadding>
    <ImageCard
      variant="ghost"
      padding="none"
      heading="h2"
      imageLocation="right"
      paragraph="body"
      title="Connect with buyers"
      image="/assets/landing-pages/apps/launch/home-audience-desktop.png"
      href="https://apps.shopify.com/"
      hrefLabel="Visit the Shopify app store"
      linkVariant="secondary"
    >
      Benefit from a built-in audience of millions of merchants that we can intelligently connect you to.
    </ImageCard>
  </Section>
</Surface>

<Section>
  <Grid columns={3}>
    <IconCard
      iconSize="medium"
      variant="flat"
      iconLocation="top"
      title="Built for Shopify certification"
      image="/assets/icons/48/bfsgem.png"
      darkImage="/assets/icons/48/bfsgem-dark.png"
      linkVariant="secondary"
      href="https://shopify.dev/built-for-shopify"
      hrefLabel="How to qualify"
    >
      The Built for Shopify status and badge gives apps a significant competitive edge in the Shopify App Store.
    </IconCard>
    <IconCard
      iconSize="medium"
      variant="flat"
      iconLocation="top"
      title="Profit on the Shopify App Store"
      image="/assets/icons/48/coin.png"
      darkImage="/assets/icons/48/coin-dark.png"
      linkVariant="secondary"
      href="/docs/apps/launch/distribution/revenue-share"
      hrefLabel="About app revenue share"
    >
      0% revenue share on the first $1,000,000 USD in annual gross app revenue earned through the Shopify App Store.
    </IconCard>
    <IconCard
      iconSize="medium"
      variant="flat"
      iconLocation="top"
      title="Build your customer base"
      image="/assets/icons/48/growth.png"
      darkImage="/assets/icons/48/growth-dark.png"
      linkVariant="secondary"
      href="/docs/apps/launch/distribution/support-your-customers"
      hrefLabel="Supporting customers"
    >
      Support your customers over time, so that you can grow an audience for your next app.
    </IconCard>
  </Grid>
</Section>