---
title: Launch
description: Launch your app
source_url:
  html: https://shopify.dev/docs/apps/launch
  md: https://shopify.dev/docs/apps/launch.md
---

# Going live

Launch to millions in the largest app store for commerce. Or launch your app to a single organization, like your own store or an organization you've partnered with.

## Launching to the Shopify App Store

The final push to get your app live and successful over time

[![Checklist review](https://shopify.dev/images/icons/32/number-1.png)![Checklist review](https://shopify.dev/images/icons/32/number-1-dark.png)](https://shopify.dev/docs/apps/launch/app-requirements-checklist)

#### [Checklist review](https://shopify.dev/docs/apps/launch/app-requirements-checklist)

[Check for quality and understand requirements](https://shopify.dev/docs/apps/launch/app-requirements-checklist)

[![Pricing strategy](https://shopify.dev/images/icons/32/number-2.png)![Pricing strategy](https://shopify.dev/images/icons/32/number-2-dark.png)](https://shopify.dev/docs/apps/launch/billing)

#### [Pricing strategy](https://shopify.dev/docs/apps/launch/billing)

[Determine a strategy for how you charge merchants](https://shopify.dev/docs/apps/launch/billing)

[![Development](https://shopify.dev/images/icons/32/number-3.png)![Development](https://shopify.dev/images/icons/32/number-3-dark.png)](https://shopify.dev/docs/apps/launch/deployment)

#### [Development](https://shopify.dev/docs/apps/launch/deployment)

[You'll likely deploy to your own hosting provider as well as Shopify](https://shopify.dev/docs/apps/launch/deployment)

[![Distribution and review](https://shopify.dev/images/icons/32/number-4.png)![Distribution and review](https://shopify.dev/images/icons/32/number-4-dark.png)](https://shopify.dev/docs/apps/launch/app-store-review)

#### [Distribution and review](https://shopify.dev/docs/apps/launch/app-store-review)

[Specify how you'll distribute your app, then submit your app for review](https://shopify.dev/docs/apps/launch/app-store-review)

[![Merchant support](https://shopify.dev/images/icons/32/number-5.png)![Merchant support](https://shopify.dev/images/icons/32/number-5-dark.png)](https://shopify.dev/docs/apps/launch/distribution/support-your-customers)

#### [Merchant support](https://shopify.dev/docs/apps/launch/distribution/support-your-customers)

[App developers must be responsible stewards of their apps](https://shopify.dev/docs/apps/launch/distribution/support-your-customers)

## Connect with buyers

Benefit from a built-in audience of millions of merchants that we can intelligently connect you to.

[Visit the Shopify app store](https://apps.shopify.com/)

![](https://cdn.shopify.com/shopifycloud/shopify-dev/production/assets/assets/images/apps/launch/home-audience-desktop-CKS_8ONa.png)

![Built for Shopify certification](https://shopify.dev/images/icons/48/bfsgem.png)![Built for Shopify certification](https://shopify.dev/images/icons/48/bfsgem-dark.png)

#### Built for Shopify certification

The Built for Shopify status and badge gives apps a significant competitive edge in the Shopify App Store.

[How to qualify](https://shopify.dev/built-for-shopify)

![](https://shopify.dev/images/icons/48/coin.png)![](https://shopify.dev/images/icons/48/coin-dark.png)

#### Profit on the Shopify App Store

0% revenue share on the first $1,000,000 USD in annual gross app revenue earned through the Shopify App Store.

[About app revenue share](https://shopify.dev/docs/apps/launch/distribution/revenue-share)

![](https://shopify.dev/images/icons/48/growth.png)![](https://shopify.dev/images/icons/48/growth-dark.png)

#### Build your customer base

Support your customers over time, so that you can grow an audience for your next app.

[Supporting customers](https://shopify.dev/docs/apps/launch/distribution/support-your-customers)