About ad billing

Each time someone clicks on one of your ads, a charge is added to your balance. You get billed for the charges from App Store ads either every 30 days or when your balance across all ad campaigns exceeds $100. Your bill will be in US dollars.

To pay your bill, you can use a valid credit card from Visa, Mastercard, or American Express. You can't use a prepaid credit card. If there is a problem with charging your credit card, then your ads will be put on hold until the problem is resolved.

Anchor to Reviewing invoices for App Store adsReviewing invoices for App Store ads

Bills for App Store ads are on the Partner billing page in your organization settings. Each bill includes all ads that incurred charges during the period of the bill.

1. In the Dev Dashboard, click Organization settings.
2. Click Billing. If you see both Billing and Partner billing, then click Partner billing.
3. In Partner Ads bills, click a bill to see its charges.
4. Click Download invoice.

Anchor to How ads are billedHow ads are billed

Since search ads use Cost Per Click (CPC) bidding, you're charged only when someone clicks on your ad. The amount that you're charged is always the same as the bid amount that you specified for the keyword that triggered your ad. To learn more about how CPC billing works, refer to Pricing.

Clicks can sometimes be reprocessed, which can cause a report for a given period of time to be different from the last time you viewed it. This can also cause your bill for one period of time to be slightly different from a previous bill for the same period of time. There are a few different reasons why clicks are reprocessed:

• Shopify identified bot clicks that were not filtered before. These are removed retroactively, and the related charges are credited back to advertisers.
• An ad impression was followed by a click, but that click occurred after the data processing window for the current billing cycle. This click and the associated ad spend are counted at the time of the impression event, not at the time of the click. But the click will be billed in your next billing cycle, even though it's attributed to the ad impression within the previous billing cycle.

Anchor to Ad creditsAd credits

In some cases, Shopify gives you ad credits during special promotions. When you redeem an ad credit, the credit is automatically applied towards the cost of App Store ads. You can also use your ad credit to test keywords and find an optimal bid per click for each keyword.

Anchor to Redeem an ad creditRedeem an ad credit

To redeem an ad credit, you need the View financials and Manage app ads permissions. To add a payment method, you also need Manage financials, which only the Organization owner and Organization administrator roles include.

1. On the Partner billing page, check whether you're currently eligible for an ad credit.
2. In Payment methods, click Add payment method, enter your card details, and then click Save card.
3. In Ad credits, click Redeem.

After you redeem an ad credit, Ad credits in Payment methods shows your remaining credit and the date it expires. If your ad credit is applied during a billing cycle, then the bill for that cycle shows the amount of ad credit that was used.

Anchor to TaxesTaxes

Taxes are charged automatically based on your organization's address. To check it, in your organization settings, click Organization, and then review Contact details. If you're located in a jurisdiction where taxes are applied to advertising purchases, then you will see the tax amount on your invoice. "Shopify Inc" is a Canada-based business entity that's used by Shopify to charge taxes.

You can include a VAT or tax number on invoices by adding it as an invoice note. On the Partner billing page, click Add invoice notes, and enter up to 180 characters. The note is shown on your Shopify fees and App Store Ads invoices, including past invoices. To add invoice notes, you need the App development and Manage financials permissions.