After you create an ad, you can make changes to it from your Partner Dashboard.

## Ad statuses

You can keep track of your ads on the **Ads** page in your Partner Dashboard. Each ad has one of the following statuses:

* **Active** - Your ad is being shown for searches on the Shopify App Store (as long as you’ve entered a winning keyword bid), and you're charged each time a merchant clicks on it.
* **Paused** - Your ad isn't being shown on the Shopify App Store and you aren't being charged.
* **On hold** - Your ad has been created, but there's a problem with the payment option: a payment option hasn't been added, there was a payment error, or your ad account has been suspended.
* **Stopped** - Your ad isn’t being shown on the Shopify App Store because it has been stopped due to a change with your app’s status. Stopped ads can’t be reactivated.
* **Archived** - Your ad is hidden from the Shopify App Store. Archived ads can be unarchived later.
* **Limited by budget** - Your ad is out of budget or almost out of budget. When your budget is low, your ads will be shown less frequently on the Shopify App Store to avoid overspending. After your budget is used up, your ad won't be shown on the Shopify App Store until you increase your budget.

## Search ads

Learn how to manage your search ad.


### Updating keywords

After you create an ad, you can change the keywords that are associated with it.

1. Log in to your [Partner Dashboard](https://www.shopify.com/partners).
2. Click **Apps** > **App ads**.
3. Select the keywords that you want to modify.
4. If you want to pause keywords, then change their status to **Off** by using the toggles in the **Status** column. To pause multiple keywords at once, click **Actions** > **Pause keywords**.
5. If you want to remove keywords, then select them and click **Actions** > **Remove keywords**.

### Editing bids

It's a good idea to monitor the performance of each keyword to see how much your advertising is costing you to acquire new customers for each keyword.

If the cost per install on a keyword is higher than you want to spend, then you can lower the bid per click or pause the keyword.

If the cost per install on a keyword is low and you want to spend more on it, then you can raise your bid per click. By raising your bid, you can help to increase your ad's position and get more impressions for the related search term.

#### Edit bids for multiple keywords

To edit bids for multiple keywords:

1. From your [Partner Dashboard](https://www.shopify.com/partners), click **Apps > Ads**.
2. Click the name of the ad.
3. From the **Keywords** tab, select the keywords you want to edit bids for.
4. Click **Actions** > **Change bid**.

To learn more about tracking the performance of your ads, refer to [Ad reporting for the Shopify App Store](/docs/apps/launch/marketing/advertising/check-ad-performance).

#### Updating ad geotargeting

The geotargeting can be updated for ads that are already running. To update the geotargeting for an ad, duplicate it and then update the geotargeting settings.

1. Log in to your [Partner Dashboard](https://www.shopify.com/partners).
2. Click **Apps** > **[App ads](https://partners.shopify.com/current/ads)**.
3. Select the campaign that you want to modify.
4. Select **Edit ad**.
5. Update or remove the geographic targeting.
6. Save your ad with the new targeting.

## Homepage ads

Learn how to manage your homepage ad.

### Editing bids

It's a good idea to monitor the performance of your ad to see how much your advertising is costing you to acquire new customers.

If the cost per install is higher than you want to spend, then you can lower the bid per click or pause the ad.

If the cost per install is low and you want to spend more on it, then you can raise your bid per click. By raising your bid, you can help to increase your ad's position and get more impressions on the homepage.