Selling strategies

A selling strategy is a means of promoting the sales of products locally or internationally, often through applying discounts or other deals, defining alternative payment and fulfillment schedules, and providing region-specific options and experiences. Merchants might use multiple strategies at the same time to encourage conversion and drive sales.

Selling strategies are a key component of a merchant's marketing and conversion tactics, as they can provide additional incentives for customers to check out and become returning customers.