App listing categories
App categories, subcategories, and tags allow merchants to find apps that meet their specific needs.
You need to categorize your app on the app listing form. A primary tag is required, and should represent your app’s main function. You can add a secondary tag if the primary doesn’t fully describe your app’s function. For example, if your app manages email marketing and SMS marketing, you should add tags for both of these functions. If your app is mainly for email marketing and only has a small SMS marketing features, then you should add only the email marketing tag.
As part of the app review process, Shopify app review team will review and confirm that your app is classified accurately.
We regularly review app classification as a part of our taxonomy governance. Ongoing governance can also result in changes to the taxonomy. Both of these activities could result in changes to the categories, subcategories, and tags applied to an app.
The Shopify App QA team will continue to be involved to ensure that apps are classified accurately.
If your app capabilities change and you want to change how your app is categorized, then you can submit an appeal to change the app categorization by using the link in the app submission form. After the Shopify app review team completes their review, they'll send a response, whether it's approved or rejected.
App category details
Anchor link to section titled "App category details"Each category requires additional structured features about your app. This makes it easier for merchants to identify and compare relevant app features by category.
You can select up to 25 structured features per category field in the app submission form and they will appear on the app listing. These details can be updated at any time and don't require an appeal for review.
We’ve curated the most common features that merchants might be looking for within each category. If your app has more functionality than what's listed for each category, then consider either using your features list to specify the functionality or let us know in this feedback form.
List of app categories, subcategories, and tags
Anchor link to section titled "List of app categories, subcategories, and tags"Apps can be assigned to one of the following categories:
- Sales channels
- Finding products
- Selling products
- Orders and shipping
- Store design
- Marketing and conversion
- Store management
Each category is divided into subcategories, and each subcategory has multiple tags associated with it.
| Categories | Subcategories | Tags |
|---|---|---|
| Sales channels: Apps that let merchants sell to customers using sales channels. | Selling online: Apps that let merchants sell across online platforms. | Marketplaces: Apps for publishing products on online marketplaces. |
| Product feeds: Apps that let merchants use structured data files to manage product information. | ||
| Store data importer: Apps that migrate product and store data between Shopify and other platforms. | ||
| Selling online - Other: Apps related to other ways to sell online. | ||
| Selling in person: Apps that help merchants make more in-person sales. | Retail: Apps that let in-person sellers accept payment or sync inventory. | |
| Store locator: Apps that help customers find retail locations for a store. | ||
| SKU and barcodes: Apps that help merchants create SKUs and barcodes for products. | ||
| Selling in person - Other: Apps related to other ways to sell in person. | ||
| Finding products: Apps that help merchants find and source products for their store. | Sourcing options: Apps that connect merchants with vendors to purchase products. | Dropshipping: Apps that manage third-party inventory and fulfillment services. |
| Print on demand (POD): Apps that manage third-party custom product design, printing, and shipping. | ||
| Wholesale: Apps that let merchants buy or sell products wholesale. | ||
| Sourcing options - Other: Apps related to other sourcing methods. | ||
| Selling products: Apps that expand a merchant's product offerings or payment options. | Payment options: Apps that offer customers different ways to pay for products. | Subscriptions: Apps that let customers pay for ongoing subscriptions for products. |
| Payments: Apps that let merchants offer customers financing options. | ||
| Cash on delivery (COD): Apps that help merchants collect and verify payment during delivery. | ||
| Payment options - Other: Apps related to other payment options. | ||
| Pricing: Apps that let merchants sell products using different pricing strategies. | Pricing optimization: Apps that help merchants optimize their pricing strategy. | |
| Pricing quotes: Apps that help create custom prices or offer ways to request quotes. | ||
| Pricing - Other: Apps related to other pricing options. | ||
| Digital goods and services: Apps that let customers pay for access to events or digital products. | Digital products: Apps that let merchants sell and deliver digital products. | |
| NFTs and tokengating: Apps that let merchants sell NFTs and tokengated perks. | ||
| Event booking: Apps that let merchants sell access to classes, shows, and other events. | ||
| Digital goods and services - Other: Apps related to other digital goods and services. | ||
| Custom products: Apps that display product options or variants to customers. | Product variants: Apps that let customers pick multiple product variations. | |
| Custom file upload: Apps that let customers add images and custom info to their order. | ||
| Custom products - Other: Apps related to other custom products. | ||
| Store design: Apps that help merchants customize the look and feel of their store. | Storefronts: Apps that let merchants customize their online store or create a custom app. | Page builder: Apps that let merchants build and customize pages within their theme. |
| Mobile app builder: Apps that help build mobile apps for customers to shop on iOS or Android. | ||
| Storefronts - Other: Apps related to other storefront options. | ||
| Site optimization: Apps that help merchants optimize site traffic and performance. | SEO: Apps that help boost and manage search engine optimization (SEO). | |
| Accessibility: Apps that support accessibility when shopping on a store using assistive technology. | ||
| Site optimization - Other: Apps related to other site optimization methods. | ||
| Search and navigation: Apps that help merchants enhance navigation and search on their store. | Search and filters: Apps that let customers browse and find products using search and filters. | |
| Navigation and menus: Apps that let merchants add wayfinding elements to their store. | ||
| Search and navigation - Other: Apps related to other search and navigation options. | ||
| Images and media: Apps that help merchants create and manage digital assets for their store. | Image gallery: Apps that group and display a collection of images on a store. | |
| Image editor: Apps that help merchants edit and optimize images. | ||
| Video and livestream: Apps that let create video content including shoppable reels and live selling. | ||
| 3D/AR/VR: Apps that help customers visualize and try on products in real life. | ||
| Images and media - Other: Apps related to other image and media options. | Design elements: Apps that let merchants add animation, SFX, or other graphics to their store. | Animation and effects: Apps that let merchants add animation or music to their store. |
| Badges and icons: Apps that add customizable icons or buttons to a store. | ||
| Design elements - Other: Apps related to other design elements. | ||
| Notifications: Apps that help display announcements and draw attention to customers. | Banners: Apps that create and display banners or announcement bars on a store. | |
| Pop-ups: Apps that create and display pop-up windows on a store. | ||
| Forms: Let merchants add forms to their store for capturing customer info. | ||
| Notifications - Other: Apps related to other notification options. | ||
| Content: Apps that let merchants customize content about their products or business. | Metafields: Apps that add custom info and functionality to pages. | |
| Product content: Apps for creating product descriptions or product listings. | ||
| Blogs: Apps that help display and manage posted content like blogs. | ||
| Content - Other: Apps related to other content options. | ||
| Product display: Apps that manage how products are presented on a storefront. | Product comparison: Apps that let customers compare products and decide what to buy. | |
| Collections: Apps that help merchants import, export, and bulk update collections. | ||
| Product display - Other: Apps related to other product display methods. | ||
| Internationalization: Apps that let customers shop in their language or currency on a store. | Currency and translation: Apps that can manage multiple currencies or languages. | |
| Geolocation: Apps that let merchants show different experiences based on customer location. | ||
| Cookie consent: Apps that protect or control access to customer data like cookies. | ||
| Internationalization - Other: Apps related to other internationalization options. | ||
| Orders and shipping: Apps that help merchants manage and process orders for customers. | Orders: Apps that help merchants keep track of customer orders. | Order tracking: Apps that let merchants give order info to customers via the store or notifications. |
| Order editing: Apps that let merchants make updates to orders. | ||
| Invoices and receipts: Apps that manage order documents like invoices, receipts, or packing slips. | ||
| Orders - Other: Apps related to other order management methods. | Shipping solutions: Apps that help merchants fulfill orders and ship to customers. | Shipping: Apps for shipping out products, including packaging, labeling, and reporting. |
| Shipping rates: Apps that calculate and display shipping rates to customers during checkout. | ||
| Third-party logistics (3PL): Apps that let merchants hire third-party logistic providers (3PLs) to store and ship products. | ||
| Delivery and pickup: Apps that let merchants offer local delivery or pickup for orders. | ||
| Shipping solutions - Other: Apps related to other shipping solutions. | Inventory: Apps that help merchants keep track of available stock and inventory. | Inventory sync: Apps that sync inventory details between Shopify and other platforms. |
| Inventory optimization: Apps that help optimize stock and inventory levels. | ||
| ERP: Apps that integrate and automate operations like finance, project management, etc. | ||
| Inventory - Other: Apps related to other inventory management methods. | Returns and warranty: Apps for offering customer warranties, insurance, and easy returns. | Returns and exchanges: Apps that manage product returns or exchanges. |
| Warranties and insurance: Apps that let customers add warranties or insurance to purchases. | ||
| Returns and warranty - Other: Apps related to other warranty and return options. | ||
| Marketing and conversion: Apps that help merchants promote and motivate customers to buy. | Advertising: Apps that help merchants promote products and reach new customers. | Ads: Apps that run paid search ads, social media ads, native ads, etc. |
| Affiliate programs: Apps that help sell products through a network of people and companies. | ||
| Advertising - Other: Apps related to other advertising methods. | Marketing: Apps that let merchants reach out directly to customers. | Email marketing: Apps that automate, manage, or send email marketing to customers. |
| SMS marketing: Apps that automate, manage, or send SMS marketing to customers. | ||
| Web push: Apps that send and manage push alerts for customers. | ||
| Abandoned cart: Apps that encourage customers to finish a purchase after leaving their cart. | ||
| Marketing - Other: Apps related to other marketing methods. | Checkout: Apps that improve checkout and adding products to cart. | Cart customization: Apps that let merchants customize and add features to the cart page. |
| Order limits: Apps that limit the number or weight of items that customers can buy. | ||
| Checkout - Other: Apps related to other checkout options. | Promotions: Apps that let merchants offer discounts or special sales for products. | Discounts: Apps that help create and manage discount codes and sales. |
| Giveaways and contests: Apps that let customers win prizes from giveaways or contests. | ||
| Promotions - Other: Apps related to other promotion options. | Gifts: Apps that let customers buy products as gifts for other people. | Gift cards: Apps that let customers send gift cards to other people. |
| Gift wrap and messages: Apps that let customers request gift wrapping or add a message. | ||
| Gifts - Other: Apps related to other gift options. | Upsell and bundles: Apps that encourage customers to shop for related products before checkout. | Product bundles: Apps that let merchants sell multiple products in a single bundle. |
| Upsell and cross-sell: Apps that encourage customers to purchase additional upgrades, add-ons, etc. | ||
| Countdown timer: Apps that display how much time is left for customers to buy a product. | ||
| Stock alerts: Apps for sharing inventory updates, like running low or back in stock. | ||
| Pre-orders: Apps that let merchants accept orders in advance for upcoming products. | ||
| Upsell and bundles - Other: Apps related to other upsell and bundle options. | Social trust: Apps that encourage shopping based on customer trends. | Product reviews: Apps that collect or display product ratings and testimonials from customers. |
| Social proof: Apps that signal customer shopping trends like recent orders, trending products, etc. | ||
| Social trust - Other: Apps related to other social trust methods. | Customer loyalty: Apps for encouraging customers to buy again (rewards, registries, donations). | Loyalty and rewards: Apps that manage customer rewards and loyalty programs. |
| Wishlists: Apps that let customers create and save lists of products for later. | ||
| Donations: Apps that let customers give donations to charity or environmental causes. | ||
| Customer loyalty - Other: Apps related to other customer loyalty options. | ||
| Store management: Apps that help merchants to manage their store. | Operations: Apps that help merchants manage tasks and automate their work. | Workflow automation: Apps that automate multiple tasks like customer management, bulk fulfillment, etc. |
| Bulk editor: Apps that update multiple products at once for pricing, images, etc. | ||
| Staff notifications: Apps for keeping staff, vendors, or suppliers updated via email, Slack, etc. | ||
| Analytics: Apps that analyze and generate insights or recommendations for a store. | ||
| Operations - Other: Apps related to other operations. | Security: Apps that help with legal, fraud, and security measures. | Legal: Apps that help with legal compliance, terms and conditions, etc. |
| Fraud: Apps that detect, flag, or prevent fraudulent transactions. | ||
| Anti theft: Apps that protect digital assets like images from being copied or stolen. | ||
| Accounts and login: Apps that manage customer account creation, log in, passwords, etc. | ||
| Security - Other: Apps related to other security measures. | Finances: Apps that help merchants manage their money and financial records. | Accounting: Apps that run accounting operations like managing cash flow, expenses, etc. |
| Taxes: Apps that help merchants collect, calculate, or submit tax info. | ||
| Finances - Other: Apps related to other finance options. | Support: Apps that let merchants provide help and resolve issues for customers. | Chat: Apps that allow customers to connect with merchants via chat. |
| Helpdesk: Apps that manage helpdesks or workflows for customer support tickets. | ||
| FAQ: Apps that create and display pages for frequently asked questions (FAQs). | ||
| Surveys: Apps that collect customer sentiment about a business through surveys, polls, etc. | ||
| Support - Other: Apps related to other support options. |